By day Emma is the Global Head of Creative at Tony’s Chocolonely based in Amsterdam (yes, this means lots of free chocolate🍫) and by night she writes the She is Creative newsletter, a weekly substack supporting and advocating for women within the creative industry. Before chocolate, she worked at HelloFresh as Director of Creative in Berlin and spent 13 years on the on the agency side in London, having cut her teeth in fashion and luxury brands. Her career highlight used to be that she rebranded a unicorn company, and now it’s working for a company with a purpose and creating lasting impact at Tony’s Chocolonely. Her guilty pleasure is Disney; she is a proud Swiftie; she believes most problems can be solved with a good cup of Yorkshire Tea; and you’ll never catch her writing with anything other than a black Muji 0.5 ball-point pen.
Working alongside Jamie to deliver on the creative vision he has for the brand, James works across everything from art direction and brand identity to creative execution and strategy, including Jamie’s bestselling cookbooks. Prior to moving in-house with Jamie, James spent 20 years working in the creative industry, including a decade as director and co-founder of the agency Superfantastic. Specialising in brand, design, and digital, James has a passion for helping brands reimagine themselves.
Lauren is the Chief Creative Officer for PwC UK. With over two decades of experience, she is a passionate advocate for the transformative potential of creativity to drive impact in the world. Focusing on empathy, design, and storytelling, she crafts unique experiences, evolving today’s businesses and reinventing those of tomorrow. Committed to effecting positive change within the creative industry, she engages in various industry roles and mentorship programs.
Paul is the Global Creative Director at Bang and Olufsen. He heads up the in-house creative team and is responsible for the brand and all creative output Globally. Paul likes to make waves, creating work that has cultural impact. He does this by working with brave people willing to take risks and defy mediocrity by working at the intersection between storytelling and services. His work landed Äkestam. Holst as the third-best interactive agency in the World via The Gunn Report – where one living US President tweeted about his work. In his spare time, Paul is a regular keynote speaker and an ardent biohacker – where he is still trying to figure out how the chip implant in his hand can help him live a life without credit cards and keys.
Rae Stones is an Executive Creative Director of international acclaim, with an illustrious career spanning the leading agencies of Paris, New York, Amsterdam, and London.
The idea she is most proud of is Dove’s Campaign for Real Beauty — a reflection of the insightful, culture-shaping work for which she is renowned. Her creative acumen has won her accolades from every coveted show in the UK and internationally.
A fervent advocate for equity, diversity, and inclusion, Rae has been pivotal in establishing mentoring programs at each agency she’s graced, cultivating an environment where talent thrives. She would also like you to know that she’s a brilliant copywriter but too humble to admit it. And okish at spelling.
Roy Murphy is the co-founder of G3NR8, an AI & Web3 creative consultancy. Roy specialises in customer experience & digital transformation with AI web, app, chat, and voice platforms. Strategy and delivery of digital products and services for start-ups, scale-ups and corporate clients.
Experienced senior creative leader with extensive expertise on both client and agency side. Passionate about exploring innovative ways to integrate emerging technologies like AI into the creative process, delivering immersive ideas for global brands and the people who matter to them. Responsible for the strategy and delivery of premium and aspirational 360-degree creative concepts that connect brands with their audiences across the globe, while constantly seeking novel AI-driven insights and techniques to elevate the creative narrative.
Born and brought up in Mumbai, India – today Sudi has worked in five major cities across three different continents. Through his Creative Direction & Design, he has influenced multiple International brands such as Netflix, Porsche, BMW, Becks, Google, Under Armour and others. His work has received multiple National and International recognitions and has won several accolades, including Cannes, The One Show, Clio, D&AD, Webby, Art Directors Club Global, ADC Germany, to name a few. But he is the proudest of the awards & recognition his students at Miami Ad School receive.
Rhona is a firm believer in the power of creativity to transform brands and has led campaigns that have scooped at Cannes, D&AD, IPA, Euro Effie’s and APG. Rhona believes passionately in the value that creative businesses deliver. She is determined to help in-house creative teams improve how they identify their own unique value and use this knowledge to drive business growth.
Zoë has been on a wonderful journey through worlds of traditional gaming, consumer products, advertising, design, and motion graphics – this has culminated in a unique vision that’s now focused on the convenience retail sector across Ireland, the UK, and the USA. Zoe is using her rich tapestry of experiences to transform how brands connect with consumers, seeing retail spaces as canvases for immersive brand storytelling, and seamlessly blending digital innovation with retail experiences. Known for her ability to nurture talent, Zoë has mentored countless creatives throughout her career. She believes in the power of diverse perspectives and collaborative creativity to solve complex challenges, and her approach is characterised by a lovely combination of artistic intuition and strategic acumen.
Janet works with executive leaders and their teams to build innovative, successful commercial solutions to business problems. Focused on understanding the business, Janet drives learning and transformation programmes that turn business strategic objectives into profitable growth outcomes.
Janet is a former CFO and Chief Commercial Officer at both leading consumer brands, WPP agencies, and independent production companies. Janet is NED for Creative UK, which champions the work and growth of the creative industries across the UK and the world.
We are excited to announce the shortlist for the 2024 Inside Out® Awards
The Inside Out® Awards exist to recognise and reward amazing creativity from within in-house creative teams across the UK and Europe.
Are you ready to transform your in-house creative career journey by redefining your approach to leadership within your organisation? Inside Out® are thrilled to launch our first leadership course tailored especially for in-house creatives.
As part of our collaboration with this year’s Mad/Fest, The Inside Out® Community hosted a panel session on the topic of AI, posing the question, is your in-house creative team a hare or a tortoise when powering up AI?
The Inside Out® Community works hard to seek opportunities for our members to share their experience and insights and broaden their network.
Earlier this month we were thrilled to not only offer our members FREE tickets to attend Mad/Fest London, but we also got them on stage to showcase how they are leading the work, leading their teams and the industry.
