By day Emma is the Global Head of Creative at Tony’s Chocolonely based in Amsterdam (yes, this means lots of free chocolate🍫) and by night she writes the She is Creative newsletter, a weekly substack supporting and advocating for women within the creative industry. Before chocolate, she worked at HelloFresh as Director of Creative in Berlin and spent 13 years on the on the agency side in London, having cut her teeth in fashion and luxury brands. Her career highlight used to be that she rebranded a unicorn company, and now it’s working for a company with a purpose and creating lasting impact at Tony’s Chocolonely. Her guilty pleasure is Disney; she is a proud Swiftie; she believes most problems can be solved with a good cup of Yorkshire Tea; and you’ll never catch her writing with anything other than a black Muji 0.5 ball-point pen.



Working alongside Jamie to deliver on the creative vision he has for the brand, James works across everything from art direction and brand identity to creative execution and strategy, including Jamie’s bestselling cookbooks. Prior to moving in-house with Jamie, James spent 20 years working in the creative industry, including a decade as director and co-founder of the agency Superfantastic. Specialising in brand, design, and digital, James has a passion for helping brands reimagine themselves.

Lauren Pleydell-Pearce


Bio coming soon!

Paul Collins


Paul is the Global Creative Director at Bang and Olufsen. He heads up the in-house creative team and is responsible for the brand and all creative output Globally. Paul likes to make waves, creating work that has cultural impact. He does this by working with brave people willing to take risks and defy mediocrity by working at the intersection between storytelling and services. His work landed Äkestam. Holst as the third-best interactive agency in the World via The Gunn Report – where one living US President tweeted about his work. In his spare time, Paul is a regular keynote speaker and an ardent biohacker – where he is still trying to figure out how the chip implant in his hand can help him live a life without credit cards and keys.


Executive Creative Director, OLIVER

Rae Stones is an Executive Creative Director of international acclaim, with an illustrious career spanning the leading agencies of Paris, New York, Amsterdam, and London.
The idea she is most proud of is Dove’s Campaign for Real Beauty — a reflection of the insightful, culture-shaping work for which she is renowned. Her creative acumen has won her accolades from every coveted show in the UK and internationally.
A fervent advocate for equity, diversity, and inclusion, Rae has been pivotal in establishing mentoring programs at each agency she’s graced, cultivating an environment where talent thrives. She would also like you to know that she’s a brilliant copywriter but too humble to admit it. And okish at spelling.

Roy Murphy


Roy Murphy is the co-founder of G3NR8, an AI & Web3 creative consultancy. Roy specialises in customer experience & digital transformation with AI web, app, chat, and voice platforms. Strategy and delivery of digital products and services for start-ups, scale-ups and corporate clients.



Experienced senior creative leader with extensive expertise on both client and agency side. Passionate about exploring innovative ways to integrate emerging technologies like AI into the creative process, delivering immersive ideas for global brands and the people who matter to them. Responsible for the strategy and delivery of premium and aspirational 360-degree creative concepts that connect brands with their audiences across the globe, while constantly seeking novel AI-driven insights and techniques to elevate the creative narrative.

Sudarshan (Sudi) Waghmare


Born and brought up in Mumbai, India – today Sudi has worked in five major cities across three different continents. Through his Creative Direction & Design, he has influenced multiple International brands such as Netflix, Porsche, BMW, Becks, Google, Under Armour and others. His work has received multiple National and International recognitions and has won several accolades, including Cannes, The One Show, Clio, D&AD, Webby, Art Directors Club Global, ADC Germany, to name a few. But he is the proudest of the awards & recognition his students at Miami Ad School receive.



Rhona is a firm believer in the power of creativity to transform brands and has led campaigns that have scooped at Cannes, D&AD, IPA, Euro Effie’s and APG. Rhona believes passionately in the value that creative businesses deliver. She is determined to help in-house creative teams improve how they identify their own unique value and use this knowledge to drive business growth.

News & Insights

Inside Out® Community proud partners of Mad/Fest 2024

In-house creative leaders are playing more of a significant role in brand creativity and marketing. We are therefore thrilled to be partnering with the UK’s largest Marketing Festival next Month bringing the in-house perspective to the programme.

Announcing our new podcast The Future of In-House Creative Leadership

We are very excited to announce that we are launching a brand new podcast called The Future of In-House Creative Leadership, brought to you by the Inside Out® Community – the professional home for in-house creative leaders.

Tips for seeking the right in-house creative role

It is a wild wild west out there for recruitment with restructuring and redundancies. We are regularly having lots of conversations with in-house creative leaders looking for help with their job search.

Our advice to people has been to ‘think like a business’. Here are some questions to ask yourself…

28 ways you can demonstrate your ROI in design

Articulating the effectiveness and impact of your design, creative campaign, or project on the business is imperative if you want your Inside Out® Award entry to be noticed.

We have enlisted the guidance of Charlotte Ellis Maldari, founder of Kaffeen New Business Coaching for agencies, who recommends a number of ways to calculate and demonstrate the ROI of design.