Businesses need brands. Brands need creativity. Creativity needs leadership.

We believe in-house creative leaders should be in the C-Suite and we are on a mission to give our in-house creative leaders the connections, insights, knowledge and recognition that will get them to the highest levels of influence and persuasion within the brands they are a part of.

An image representing the mission of The Inside Out Community to empower in-house creative leadership.

We have created the go-to destination for in-house creative leaders across the UK and EMEA.

Established in 2013, Inside Out started life as the In-House Design Awards, the only UK Awards to showcase the very best creative work being produced from in-house creative teams.

Our values

1

Independent

We operate as an independent business and value our autonomy.

2

Member-led membership

We place our members at the heart of everything we do.

3

Friendly

We pride ourselves on providing a friendly space for our members to make real connections, discover, share, and learn from each other.

4

Collaborative

We recognise and value the benefit of collaborating with partners who can add value to the membership from knowledge sharing, thought leadership and insights.

5

Inclusive

We operate a community which welcomes everyone regardless of their beliefs, heritage, and background.

6

Respectful

We show respect to all who interact with the membership community and expect members to do the same.

The UK & EMEA’s first independent in-house creative community

Meet the team

Emma Sexton

CREATIVE OPERATIONS DIRECTOR

Emma’s extensive industry experience provides a unique lens on the business of creativity having operated within creative agencies, as a leader of in-house creative teams, and for over the past ten years as an entrepreneur.

Shortlisted for The Drum’s Creative Woman of the Year 2016. Creative Pool’s Top 100 Influencers of the year 2017, 2018, 2019, 2020,2021. The Dots’ 100 Trailblazers redefining the creative industry 2020.

Sarah Halfpenny

HEAD OF COMMUNITY

Sarah brings over 20 years of experience to the Inside Out Community and Awards.  Sarah has run her own events management agency and previously held senior positions leading community and events teams.

Sarah is visiting lecturer at the Event Academy teaching both Diploma and Post Graduate courses specialising in Operational Planning and Awards.

Monica Botero

OPERATIONS & MARKETING

Monica is a highly experienced project manager and agency operations specialist with a natural ability as a community builder.

Monica has an in-depth knowledge of the creative industry and is always one step ahead of the latest technology and operations efficiencies. Monica also has bi-lingual talents (she is fluent in Spanish & English).

News & Insights