Businesses need branding more than ever, and brands need creativity to create emotional connections to their audiences. That creativity needs in-house leadership at the very highest level – the C-Suite.

This is why we have created the go-to destination for trailblazing in-house creative leaders across the UK and EMEA.

Established in 2013, Inside Out started life as the In-House Design Awards, the only UK Awards to showcase the very best creative work being produced from in-house creative teams.

Meet the team

Emma Sexton


Emma’s extensive industry experience provides a unique lens on the business of creativity having operated within creative agencies, as a leader of in-house creative teams, and for over the past ten years as an entrepreneur.

Shortlisted for The Drum’s Creative Woman of the Year 2016. Creative Pool’s Top 100 Influencers of the year 2017, 2018, 2019, 2020,2021. The Dots’ 100 Trailblazers redefining the creative industry 2020.

Sarah Halfpenny

Head of Community

Sarah brings over 20 years of experience to the Inside Out Community and Awards.  Sarah has run her own events management agency and previously held senior positions leading community and events teams.

Sarah is visiting lecturer at the Event Academy teaching both Diploma and Post Graduate courses specialising in Operational Planning and Awards.

Monica Botero


Monica is a highly experienced project manager and agency operations specialist with a natural ability as a community builder.

Monica has an in-depth knowledge of the creative industry and is always one step ahead of the latest technology and operations efficiencies. Monica also has bi-lingual talents (she is fluent in Spanish & English).

Our Values


We operate as an independent business and value our autonomy.

Member-led membership

We place our members at the heart of everything we do.


We pride ourselves on providing a friendly space for our members to make real connections, discover, share, and learn from each other.


We recognise and value the benefit of collaborating with partners who can add value to the membership from knowledge sharing, thought leadership and insights.


We operate a community which welcomes everyone regardless of their beliefs, heritage, and background.


We show respect to all who interact with the membership community and expect members to do the same.

News & Insights

3 questions for in-house creative leaders embarking on a transformation journey

It can prove challenging to get your in-house creative team to become high performing divisions of the business. Here are three questions to ask yourself as you embark on your in-house leadership journey to help you change internal perceptions and set your in-house creative team up for business success.

Announcing our Community Advisors

The Inside Out® Community is pleased to announce the appointment of nine new advisors to the membership community for in-house creative leaders.

The Future of In-House Creative Leadership

We are proud to launch our first independent report on the future of in-house creative leadership.

A unique collection of macro observations and micro insights from across our community of in-house creative leaders.

The Insider – last edition of 2023

As 2023 ends, we thank you for your support! Exciting changes are coming in 2024, including enhanced memberships and more in-person events. Dive into our latest newsletter for a sneak peek into what’s next.