Businesses need branding more than ever, and brands need creativity to create emotional connections to their audiences. That creativity needs in-house leadership at the very highest level – the C-Suite.

This is why we have created the go-to destination for trailblazing in-house creative leaders across the UK and EMEA.

Established in 2013, Inside Out started life as the In-House Design Awards, the only UK Awards to showcase the very best creative work being produced from in-house creative teams.

Meet the team

Emma Sexton


Emma’s extensive industry experience provides a unique lens on the business of creativity having operated within creative agencies, as a leader of in-house creative teams, and for over the past ten years as an entrepreneur.

Shortlisted for The Drum’s Creative Woman of the Year 2016. Creative Pool’s Top 100 Influencers of the year 2017, 2018, 2019, 2020,2021. The Dots’ 100 Trailblazers redefining the creative industry 2020.

Sarah Halfpenny

Head of Community

Sarah brings over 20 years of experience to the Inside Out Community and Awards.  Sarah has run her own events management agency and previously held senior positions leading community and events teams.

Sarah is visiting lecturer at the Event Academy teaching both Diploma and Post Graduate courses specialising in Operational Planning and Awards.

Monica Botero


Monica is a highly experienced project manager and agency operations specialist with a natural ability as a community builder.

Monica has an in-depth knowledge of the creative industry and is always one step ahead of the latest technology and operations efficiencies. Monica also has bi-lingual talents (she is fluent in Spanish & English).

Our Values


We operate as an independent business and value our autonomy.

Member-led membership

We place our members at the heart of everything we do.


We pride ourselves on providing a friendly space for our members to make real connections, discover, share, and learn from each other.


We recognise and value the benefit of collaborating with partners who can add value to the membership from knowledge sharing, thought leadership and insights.


We operate a community which welcomes everyone regardless of their beliefs, heritage, and background.


We show respect to all who interact with the membership community and expect members to do the same.

News & Insights

Inside Out® Community proud partners of Mad/Fest 2024

In-house creative leaders are playing more of a significant role in brand creativity and marketing. We are therefore thrilled to be partnering with the UK’s largest Marketing Festival next Month bringing the in-house perspective to the programme.

Announcing our new podcast The Future of In-House Creative Leadership

We are very excited to announce that we are launching a brand new podcast called The Future of In-House Creative Leadership, brought to you by the Inside Out® Community – the professional home for in-house creative leaders.

Tips for seeking the right in-house creative role

It is a wild wild west out there for recruitment with restructuring and redundancies. We are regularly having lots of conversations with in-house creative leaders looking for help with their job search.

Our advice to people has been to ‘think like a business’. Here are some questions to ask yourself…

28 ways you can demonstrate your ROI in design

Articulating the effectiveness and impact of your design, creative campaign, or project on the business is imperative if you want your Inside Out® Award entry to be noticed.

We have enlisted the guidance of Charlotte Ellis Maldari, founder of Kaffeen New Business Coaching for agencies, who recommends a number of ways to calculate and demonstrate the ROI of design.