Established in 2013, Inside Out started life as the In-House Design Awards, the only UK Awards to showcase the very best creative work being produced from in-house creative teams.
Emma’s extensive industry experience provides a unique lens on the business of creativity having operated within creative agencies, as a leader of in-house creative teams, and for over the past ten years as an entrepreneur.
Shortlisted for The Drum’s Creative Woman of the Year 2016. Creative Pool’s Top 100 Influencers of the year 2017, 2018, 2019, 2020,2021. The Dots’ 100 Trailblazers redefining the creative industry 2020.
Sarah brings over 20 years of experience to the Inside Out Community and Awards. Sarah has run her own events management agency and previously held senior positions leading community and events teams.
Sarah is visiting lecturer at the Event Academy teaching both Diploma and Post Graduate courses specialising in Operational Planning and Awards.
Monica is a highly experienced project manager and agency operations specialist with a natural ability as a community builder.
Monica has an in-depth knowledge of the creative industry and is always one step ahead of the latest technology and operations efficiencies. Monica also has bi-lingual talents (she is fluent in Spanish & English).
We operate as an independent business and value our autonomy.
We place our members at the heart of everything we do.
We pride ourselves on providing a friendly space for our members to make real connections, discover, share, and learn from each other.
We recognise and value the benefit of collaborating with partners who can add value to the membership from knowledge sharing, thought leadership and insights.
We operate a community which welcomes everyone regardless of their beliefs, heritage, and background.
We show respect to all who interact with the membership community and expect members to do the same.
“It’s been great learning from peers and other senior leaders in the field. Sharing challenges and learnings with the community has been essential to my own professional development.”
Harshil Varsani
Head of Creative, TotallyMoney
“The whole team were thrilled to have won three awards, as is the rest of the organisation. Particularly the judges award, the comments we had from the judges was amazing.”
Sara Chew
Creative Lead, British Red Cross
“I’ve been a loyal member of the Breakfast Club from the start – I always look forward to the session as there’s new faces and new challenges to dissect each month. I’ve made some fantastic connections and this has led to me improving processes, motivation and creative decisions within my team.”
Laura Heaton
Global Design Director, MediaCom Worldwide
“Since joining The Inside Out, I’ve been warmly welcomed into a community where passion and talent in design unite us. Here, whether it’s seeking advice on design tools, critiquing projects, or problem-solving, the community is always ready to lend a helping hand. The abundance of support, from networking opportunities to workshops with industry leaders, has provided me with invaluable inspiration and growth in my creative journey.”
Savvas Pavlou
Design Manager, Trustpilot
“So good to have a forum that recognises and celebrates in-house creative teams. The Breakfast Clubs are a particular highlight and I love hearing what this group of talented creative leaders have been up to recently and the discussions around common themes in what has become quite a community.”
James Turner
Partner Creative Lead, Waitrose and Partners
“We’ve had such amazing feedback from the business about our win, it’s really raised our profile as a design team.”
Joshua Read
Associate Designer – UK & European Business Development, Savills
“Breakfast Club – I am your biggest fan! With a bunch of super smart and interesting in-house leaders providing each other with peer to peer support, the conversation and advice is second to none. I have seen the immediate added value the sessions bring to me, and subsequently my team. I am so happy to have discovered this wonderful community.”
Emma Baines
Global Head of Creative, Tony’s Chocolonely
“The Inside Out Awards know their community so well that they enable us to seek out and establish genuine connections with the right kinds of in-house creative leaders. As they are very protective of their community and selective about who they partner with, this has meant that we are able to form more meaningful new relationships based on our preferred position of being a helpful, relevant and trusted partner.”
Robert Berkeley
CEO at EKCS
“Inside Out is special. It’s that most valuable of things: a knowledge store and support group rolled into one. I love being connected to other in-house creative leaders and being able to tap into their collective experience any time I need it. I only wish it had been around when I first became a head!”
Michael Storey
Creative Leader & Consultant
“The Guild community is a creative leader’s secret sauce! It has been truly invaluable for me and I am able to collaborate, share ideas and receive key advice which has helped me in my leadership journey!”
Marilyn Yost
Head of Design, Savills
“IOA understood what we needed from the partnership because they understand their member’s needs in precise detail. Their insight is gold dust because it informed us how to present our offer in the most appealing way. Then the process of meeting the network was expertly managed, value focused and most importantly natural. This has led to high-quality leads which we are now working on becoming new customers.”
Sam Reid
Co-founder at Loops
“The Breakfast Club is a great way to meet talented creatives in small and huge organisations who share their hard earned experiences with a smile. I’ve always learned something new from them.”
Ivan Pols
Chief Creative Officer, what3words
Having received a record number of entries this year, we found ourselves in the privileged position of having a bird’s-eye view of the impact in-house creative teams are having on the brands they sit within. Through our review process, the judges were able to identify some common themes running through the most successful submissions.
With so much going on across our membership community, awards, and events, this new monthly newsletter will provide you with an inside view of the current agenda.
The moment we’ve all been waiting for is here—announcing the exceptional winners of the Inside Out® Awards. These remarkable individuals and organisations have made a lasting impact with their groundbreaking work. Join us as we celebrate their innovation, dedication, and the extraordinary journeys that brought them to this well-deserved recognition.
We are excited to announce the shortlist for the 2023 Inside Out® Awards.
The Inside Out® Awards exist to recognise and reward amazing creativity from within in-house creative teams across the UK and Europe.
