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OUR 2023 AWARD CATEGORIES

Our categories are unique and designed to create opportunities to enter not just your creative work, but team achievements and your business impact too.

We update and review every year to ensure our categories reflect the changes in the industry.

Best project award

This award recognises project-based work undertaken by in-house creative teams. This is an opportunity to showcase creative and original ideas.

This category will be judged against three key criteria:

  • Creativity and originality
  • The business impact of the project
  • Challenges overcome in order to meet project objectives

Design for good

This category is inspired by our charity and not-for-profit in-house creative teams.

This category will be judged against two key criteria:

  • The impact of the project on the Charity or Not-For-Profit
  • Additional points awarded for creativity and originality of thought
 

Best internal rebrand / Brand development

This recognises the in-house creative teams who have played a key role in the successful development, execution and roll-out of their company’s new brand identity.

It will be judged against four key criteria:

  • The performance of the rebrand: How well did it perform against the previous brand identity?
  • What was the business impact?
  • Evidence of any additional business challenges the team had to overcome in order to deliver the rebrand
  • Additional points awarded for creativity and originality of thought

Best example of collaboration with an external supplier

Opportunity to demonstrate how your in-house creative team added value to a project by seeking out and working effectively with an external supplier.

This category will be judged against two key criteria:

  • Must demonstrate a collaborative working relationship
  • Evidence of how the collaboration had a positive impact on the creative projec

Best example of internal collaboration

This award recognises partnerships and collaboration with other divisions of a business which is often required by in-house creative teams.

This category will be judged against three key criteria:

  • Must show evidence of the collaboration having a direct business impact
  • Must show evidence of internal PR to help communicate the teams offering
  • Additional points awarded for evidence of the in-house creative team having influence within the business as a result of the collaboration

Impact on the overall business

This award is an opportunity to showcase a project completed by your in-house creative team which has had a significant impact on the overall business.

This category will be judged against three key criteria:

  • Must show evidence of the business impact of the project
  • Must demonstrate effectiveness of campaign including return on investment
  • Evidence of overcoming any internal challenges which exceed the company’s expectations of the in-house creative team’s capabilities

Best in-house creative team of the year

This award recognises the very best in-house creative team.

This category will be judged against 8 key criteria going across outputs, leadership, culture and operations:.

  • High quality creative outputs and/or original ideas
  • A clearly articulated and shared vision
  • Evidence of a strong team culture with shared attitudes and values
  • Can demonstrate examples of collaboration and teamwork across the business
  • A commitment to team learning, career progression and development
  • Well-defined resource management and processes
  • Evidence of team’s positive business impact
  • Bonus points will be awarded for evidence of overcoming internal challenges

Judges award

All shortlisted entries will automatically be considered to win the sought-after inside out judges award.

This award has been created to acknowledge the project or in-house team who has impressed the judging panel.

Criteria include a clear demonstration of:

  • Originality
  • Creative Bravery
  • Difference

This year’s Judges award category is sponsored by TBC. 

“We’re delighted to be sponsoring the judges category of the Inside Out awards. The judges award is no doubt a celebration of bravery. But for us it goes one step further. It is a celebration of how the creative mind looks at things differently. An endeavor which is always going to be infinite, when it comes to codifying how we access best in class talent for agility and scale.”

— Nicky Badenoch, Co-founder, Genie
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