2024 Award Categories

Our judging criteria and categories are based on the unique ways in-house creative teams have impact and influence.

We update and review every year to ensure our categories reflect the changes in the industry.

Best Project (Including Digital, Social, Video, Audio)

This award recognises project-based work undertaken by in-house creative team and is an opportunity to showcase creative and original ideas.

This category will be judged against three key criteria:

  • Creativity and originality.
  • The business impact of the project.
  • Challenges overcome in order to meet project objectives.

Design for good

This category is inspired by our charity and not-for-profit in-house creative teams.

This category will be judged against two key criteria:

  • The impact of the project on the Charity or Not-For-Profit.
  • Additional points awarded for creativity and originality of thought.

Best internal rebrand / Brand development

Recognising the in-house creative teams who have played a key role in the successful development, execution and roll-out of their company’s new or refreshed brand identity.

It will be judged against four key criteria:

  • The performance of the rebrand: How well did it perform against the previous brand identity?
  • The business impact of the project.
  • Creativity and originality of thought.
  • Evidence of any additional business challenges the team had to overcome in order to deliver the brand.

Best example of collaboration with an external supplier

Opportunity to demonstrate how your in-house creative team added value to a project by seeking out and working effectively with an external supplier.

This category will be judged against two key criteria:

  • Must demonstrate a collaborative working relationship.
  • Evidence of how the collaboration had a positive impact on the creative project.

Best example of internal collaboration

This award recognises partnerships and collaboration with other divisions of the business.

This category will be judged against three key criteria:

  • Must demonstrate collaboration and teamwork.
  • Must show evidence of having a direct business impact.
  • Additional points awarded for evidence of the in-house creative team having improved influence within the business as a result of the collaboration.

Impact on the overall business

This award is an opportunity to showcase a project completed by your in-house creative team which has had a significant impact on the overall business.

This category will be judged against three key criteria:

  • Must show evidence of the business impact of the project.
  • Must demonstrate effectiveness, including return on investment.
  • Additional points awarded for evidence of overcoming any internal challenges.

Best use of AI

Opportunity to demonstrate how your in-house creative team is experimenting with the use of AI technology.

This category will be judged against three key criteria:

  • Clear overview of the AI tools that have been tried and tested.
  • Review of outcomes and lessons learned.
  • Evidence of overcoming any internal challenges.

Sponsored by

Best in-house creative team of the year

This award recognises high performing and effective in-house creative teams.

This category will be judged against 7 key criteria:

  • High quality creative outputs and/or original ideas.
  • A clearly articulated and shared vision.
  • Evidence of a strong team culture.
  • Can demonstrate examples of collaboration across the business.
  • A commitment to team learning, career progression and development.
  • Evidence of team’s positive business impact.
  • Bonus points will be awarded for evidence of overcoming internal challenges.

Judges award

This award has been created to acknowledge the project or in-house creative team who has impressed the judging panel.

Criteria is decided by the Judging panel.

All shortlisted entries will automatically be considered for this award.