Our categories, nominations and judging criteria are based on the unique ways in-house creative teams have impact and influence.
New for 2024, our two nomination categories are to recognise and reward individual commitment, contribution, and achievement to an in-house creative project or team.
We update and review every year to ensure our categories reflect the changes in the industry.
Best Project (Including Digital, Social, Video, Audio)
This award recognises project-based work undertaken by in-house creative team and is an opportunity to showcase creative and original ideas.
This category will be judged against three key criteria:
- Creativity and originality.
- The business impact of the project.
- Challenges overcome in order to meet project objectives.
Design for good
This category is inspired by our charity and not-for-profit in-house creative teams.
This category will be judged against two key criteria:
- The impact of the project on the Charity or Not-For-Profit.
- Additional points awarded for creativity and originality of thought.
Best internal rebrand / Brand development
Recognising the in-house creative teams who have played a key role in the successful development, execution and roll-out of their company’s new or refreshed brand identity.
It will be judged against four key criteria:
- The performance of the rebrand: How well did it perform against the previous brand identity?
- The business impact of the project.
- Creativity and originality of thought.
- Evidence of any additional business challenges the team had to overcome in order to deliver the brand.
Best example of collaboration with an external supplier
Opportunity to demonstrate how your in-house creative team added value to a project by seeking out and working effectively with an external supplier.
This category will be judged against two key criteria:
- Must demonstrate a collaborative working relationship.
- Evidence of how the collaboration had a positive impact on the creative project.
Best example of internal collaboration
This award recognises partnerships and collaboration with other divisions of the business.
This category will be judged against three key criteria:
- Must demonstrate collaboration and teamwork.
- Must show evidence of having a direct business impact.
- Additional points awarded for evidence of the in-house creative team having improved influence within the business as a result of the collaboration.
Impact on the overall business
This award is an opportunity to showcase a project completed by your in-house creative team which has had a significant impact on the overall business.
This category will be judged against the following criteria:
- Must show evidence of the business impact of the project.
- Additional points awarded for:
- evidence of overcoming any internal challenges
- evidence of effectiveness (eg reaching more consumers with improved demand creation at equal or lower cost)
- evidence of efficiencies (e.g. delivering the same or better output with lower spending on resources, improved ways of working
Sponsored and Judged by Rhona Glazebrook and Janet Markwick
Best use of AI
Opportunity to demonstrate how your in-house creative team is experimenting with the use of AI technology.
This category will be judged against three key criteria:
- Clear overview of the AI tools that have been tried and tested.
- Review of outcomes and lessons learned.
- Evidence of overcoming any internal challenges.
Sponsored by
Best in-house creative team of the year
This award recognises high performing and effective in-house creative teams.
This category will be judged against 7 key criteria:
- High quality creative outputs and/or original ideas.
- A clearly articulated and shared vision.
- Evidence of a strong team culture.
- Can demonstrate examples of collaboration across the business.
- A commitment to team learning, career progression and development.
- Evidence of team’s positive business impact.
- Bonus points will be awarded for evidence of overcoming internal challenges.
Judges award
This award has been created to acknowledge the project or in-house creative team who has impressed the judging panel.
Criteria is decided by the Judging panel.
All shortlisted entries will automatically be considered for this award.
The Rising Star Award
This nomination category champions, celebrates, and recognises the achievements of an individual at the beginning of their career, typically with less than 5 years of experience working within the creative industries.
This category will be judged against three key criteria:
- Making a difference to their team.
- Demonstrates collaboration and teamwork.
- Successfully meets their personal development goals.
The Award for Outstanding Contribution
This nomination category recognises an individual who has added value through their significant contributions and commitment to a project or to the team.
This category will be judged against three key criteria:
- Business impact.
- Has demonstrated collaboration and teamwork.
- Success in meeting business objectives.
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