Inside Out® Community proud partners of Mad/Fest 2024

In-house creative leaders are playing more of a significant role in brand creativity and marketing

We are therefore thrilled to be partnering with the UK’s largest Marketing Festival next Month bringing the in-house perspective to the programme. 

Inside Out® Community Founder Emma Sexton has curated and will be hosting a number of sessions bringing our members to the stage to share their in-house stories, experiences and insights. 

Spanning across the Creative Stage, AI + Emerging Tech Stage and Mad/Fest’s Hexagon Stage, our curated sessions include:

👉 How Three UK and Chelsea made women’s football front page news with Mat O’Brien , Executive Creative Director at Three.

​​👉 Getting The Juices Flowing: In-House Creativity The Innocent Way, with Carol Feeley , Executive Creative Director, Innocent Drinks.

👉 Hare and the tortoise? The race for AI is on for in-house creativity with Sabrina Godden-Tuma, Global Creative Director at Vodafone and Inside Out® Community Advisor Tabitha Winter.

👉 Metamorphosis – making a 100-year-old brand culturally relevant for a new generation of luxury consumers with  Paul Collins, Global Creative Director at Bang & Olufsen.

Through this exclusive partnership Inside Out® Community Members have been given FREE access to all  three days saving £995! 

For all membership enquiries contact our Head of Community, Sarah Halfpenny at

Recent posts

Announcing our new podcast The Future of In-House Creative Leadership

We are very excited to announce that we are launching a brand new podcast called The Future of In-House Creative Leadership, brought to you by the Inside Out® Community – the professional home for in-house creative leaders.

Tips for seeking the right in-house creative role

It is a wild wild west out there for recruitment with restructuring and redundancies. We are regularly having lots of conversations with in-house creative leaders looking for help with their job search.

Our advice to people has been to ‘think like a business’. Here are some questions to ask yourself…

28 ways you can demonstrate your ROI in design

Articulating the effectiveness and impact of your design, creative campaign, or project on the business is imperative if you want your Inside Out® Award entry to be noticed.

We have enlisted the guidance of Charlotte Ellis Maldari, founder of Kaffeen New Business Coaching for agencies, who recommends a number of ways to calculate and demonstrate the ROI of design.