Emma Sexton sits down with James Turner, Creative Lead at Waitrose to discuss his in-house journey, common patterns, and the impact of building a brand inside out.
James has always worked in-house, raising the ambition, scope, and effectiveness of brands such as Moonpig, Sony, Joseph Joseph, Harvey Nichols, and PhotoBox. James discusses the common patterns he has observed across all the in-house creative teams he has worked in, from getting creative embedded higher to demonstrating how creative adds value.
He also talks about the importance of influencing business strategy, recruiting the best possible talent and the three pillars that make an in-house creative team thrive.
James shares so much and provides so many useful insights that this one is well worth a watch!
The full conversation is available to watch on our Inside Out Membership Hub. Click here for more details.
The Inside Out® Community works hard to seek opportunities for our members to share their experience and insights and broaden their network.
Earlier this month we were thrilled to not only offer our members FREE tickets to attend Mad/Fest London, but we also got them on stage to showcase how they are leading the work, leading their teams and the industry.
In-house creative leaders are playing more of a significant role in brand creativity and marketing. We are therefore thrilled to be partnering with the UK’s largest Marketing Festival next Month bringing the in-house perspective to the programme.
We are very excited to announce that we are launching a brand new podcast called The Future of In-House Creative Leadership, brought to you by the Inside Out® Community – the professional home for in-house creative leaders.
