Mastermind

In this one-off session, we will be joined by two special guests. Inside Out® Advisor Kevin Frank will share his experience and insights on creative leadership best practice. While Dan O’Connell, In-House Creative Leader at Allwyn (National Lottery) will reflect on his journey working with Kevin to build his personal brand.

This virtual event is designed to equip creative leaders, and aspiring leaders, with the knowledge and inspiration needed to build their personal brand to both an internal and external audience.

Getting the fundamentals of digital content management right from the start can save you and your team valuable time and effort. Instead of wasting energy on mundane tasks like searching for files or organising content, you can focus on what really matters—being creative.

In this session, we will hear two case studies from a B2B and B2C brand perspective on their reality of implementing a new digital asset management system.

In this special masterclass, Greg Logan, an expert on brand storytelling, will take us through how you can craft compelling stories that help sell your creative team's work and get buy-in from the C-Suite while motivating your team members. Quite simply this session will provide the tools needed to help you influence and persuade the rest of the business about the value of creativity.

The creative industries thrive on thinking differently, which is why neurodivergent thinkers have so much to offer.

Winning a Cannes Lion can be transformative for brands, teams, and careers, but it’s no small feat.
This session with Marian Brannelly, Global Director of Awards at LIONS , will guide you through the ins and outs of what it takes to secure one of the most coveted awards in the creative industry.

With Inside Out® Community Advisor Gareth Chilton
This session is all about how in-house creative leaders can use data to make smarter, more impactful creative decisions.
If you’ve ever wondered how to make creativity and analytics work hand in hand, this is the talk for you.

This virtual event is designed to equip creative leaders, and aspiring leaders, with the knowledge and inspiration needed to lead confidently and drive change. The world around us is not getting any clearer so the sooner you can lead from a place of strong confidence, the better everyone will be.

Join Emma Sexton and guest speaker Alessandra Lariu for a session designed specifically for in-house Creative Industry leaders who want to stay ahead of the curve.
We'll dive deep into the forces reshaping our industry – from Artificial Intelligence to emerging work patterns to intergenerational work – and equip you with the knowledge to thrive in this new landscape.

As brand guardians, in-house creative teams have to strike a balance between maintaining control of the creative output yet enabling the business to deliver brand touch points. A good brand-building hub can give a company that freedom so the creatives can influence everything without doing everything.

Effectively using, renewing and reusing unique brand assets—both those you own and those you license—is crucial for successful marketing today. In-house creative teams can add value to their businesses by actively managing the governance of these intellectual property rights.

As businesses commit to building in-house creative capabilities, it is crucial to design the right ecosystem to support the needs of the business.

We know that production is arguably the riskiest part of the creative campaign lifecycle – it’s expensive, it's intense and it’s the moment that successfully landing a creative concept is truly tested. However it’s often facilitated at the last minute, operates behind a wall of smoke and mirrors and can be treated as a bit of an after thought.

A holistic approach to presence, looking not just at what you say, but how you say it. With communication coach Dasha Dollar-Smirnova.

Why CreativeOps Transformations Fail from the Inside Out

A masterclass for in-house creative teams. During this special mastermind session, we have enlisted the guidance of Ilonka Ligteringen, Head of Brand and Creative at leading disability charity Scope, who will share her experience, expertise and practical guidance on accessible design.

The Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It's designed so that, for the first time, an in-house creative leader can benchmark themselves and their teams in a relevant way.