How to create compelling stories to sell your work and your team internally

About the Event

Leveraging the power of storytelling is a highly effective tool for in-house creative leaders to influence and persuade their stakeholders and motivate their teams. Through creating scenarios and stories that highlight your key messages, communicate your ideas, and bring richer context, stories really do change perception and build much trust.

In this special masterclass, Greg Logan, an expert on brand storytelling, will take us through how you can craft compelling stories that help sell your creative team’s work and get buy-in from the C-Suite while motivating your team members.

Greg will cover:

• Why stories work?
• How to use stories to create work
• How to use stories to sell your work
• Workshop live example
• Wrap-UP/Questions

Quite simply, this session will provide the tools needed to help you influence and persuade the rest of the business about the value of creativity.

Who’s the event for?

This event is tailored for in-house creative leaders, from Creative Leads to ECDs and CCOs, and Operation Heads.

LOCATION

This event is virtual via Zoom. A link will be provided to you after registration.

FEE

• This session is FREE for Inside Out® Community Members.
• £49 for non-members.

Booking is essential.

About our speaker

Greg Logan, Owner, Narrativity

An expert on brand storytelling. As a global advertising writer and creative director, Greg has decades of experience working with brands including Cathay Pacific, Diageo, Fiat, Hilton, Kellogg’s, Panasonic, P&G, Subaru, Sunglass Hut, United, and Westfield, along with winning 5 Cannes Lions.

He also understands entertainment, winning a Cannes award for television, and a short film he wrote scooped up a Crystal Bear at the Berlin Film Festival.

Greg brought the two worlds together, launching Narrativity in 2019 to help brands become far more engaging and successful storytellers by using the secret formulas that movies have perfected. Clients such as Adobe, Capgemini, Google, Forbes, Hyperloop TT, Qantas, and Virgin followed.

It’s worked better than he or his clients could ever have imagined. He uses his unique storytelling formulas for any audience – customers, staff, businesses, investors – and also to help brands truly innovate.