Ahead of the Curve: Future-Proofing Creative Teams When Everything Keeps Shifting

About the Event

As AI accelerates output, in-house creative teams risk being pulled further into reactive production, faster turnarounds, and churning out more “stuff” to keep up with the pace of everyone else in the market. However, the teams that thrive will be the ones that can move upstream, ask sharper questions, make better decisions, and experiment with confidence and without fear of fallout.

In this mastermind session, we are joined by Amale Ghalbouni, strategist, keynote speaker, executive coach and author of Experimental, to explore how in house creative leaders can build the conditions their teams need to stay relevant, resilient and strategically valuable in the era of AI.

Drawing on her insights and stories from her bestselling book, Amale will unpack the five ingredients teams need to navigate uncertainty and disruption well. The session will explore what it really takes to future-proof a creative team when the pace of change keeps accelerating, expectations keep shifting, and the pressure to prove value is growing.

Benefits of attending

• Understand why future-proofing creative teams is not just a technology challenge, but a culture and leadership challenge.
• Explore the role of connection, clarity, curiosity, courage and celebration in helping teams adapt and experiment well.
• Learn how to spot the behaviours that keep creative teams stuck, cautious or reactive.
• Discover practical ways to help your team move from AI anxiety to confident experimentation.
• Feel inspired to build a more strategic, resilient and future-ready creative team.

Format

Our mastermind sessions are hosted on Zoom. The main part of the presentation will be recorded and added to our members’ learning hub. The last part of the session will be open to Q&A so you have the opportunity to ask your questions directly to Amale.

About our speaker

Amale Ghalbouni is a strategist, executive coach, keynote speaker and the founder of The Brick Coach. For almost two decades, she has worked across strategy, innovation and transformation, helping complex organisations navigate change and build more experimental cultures.

She has worked with brands including Visa, Microsoft, Levi’s, UBS, Ralph Lauren, Generali, Springer Nature, Omnicom, RELX, LSE, Publicis Groupe and the BBC. Her work focuses on helping leaders and teams turn uncertainty into action through clearer thinking, stronger collaboration and bolder experimentation.

Amale is the author of Experimental, a practical field guide for leaders who want to fear less, take action sooner, and build cultures where people feel able to test, learn and adapt.