Mastermind

Leading in design has always been a tricky balance between leading craft and leading teams. Roles that require very different hats and leadership styles.

Launching a brand in a new region and making it relevant is no easy task. You want to keep your identity and values, but you need to adapt to each region. Gaining cultural insights, seeking local partners, and upgrading your tech stack are all things to consider.

In partnership with the Adobe Creative Leadership Circle, Inside Out members are invited to join an evening with Mary Portas, Creative Founder at Portas. As a renowned brand & retail expert, Mary will share the tools and inspiration you need to thrive in a rapidly changing world.

This session welcomes Tabitha Winter, an expert creative service, and operations professional with over 25 years of experience across all disciplines of advertising and marketing.

The volume of assets a brand needs to produce is never ending and it falls to the in-house creative team to get these delivered to quality and consistency.

In-house creative teams are increasingly taking more ownership of their brand, responsible for the development, implementation, and performance.

Welcome to the fast-moving world of generative AI, so fast in fact that we have enlisted the guidance of expert Roy Murphy to offer some guidance and clarity on what you really need to know as an in-house creative team.

Signs all point to our workforce becoming more fluid – shorter times in jobs, increased mobility within organisations, and a shift from employee retention to open talent networks. But do we need to wait for that future to tap into the promise it offers?

AI is moving at a rapid pace. To keep us up to date with the ever evolving digital landscape, join us for another AI surgery session.
Our expert in residence, Roy Murphy, will offer some guidance and clarity on what you really need to know as an in-house creative team and, for this session only, will help you create or refine your AI Strategy.