About the Event

We know that effective design is transformative. Study after study confirms the value it brings to brands, organisations, and society. Yet for those leading in-house creative teams, it can feel like a constant struggle to persuade colleagues outside of the design function of the need for investment in design.

In this talk, Claire Blyth, Managing Partner of PR Agency Red Setter, will offer a fresh perspective on how to do this. She will show the vital role that reputation plays in making this case for investment in design. And crucially, how to make it happen – the steps in-house creative teams can take to build their own reputations.

Claire will also share a case study of how one in-house creative team has successfully built their reputation, resulting in a far greater understanding across the business of the value of design and their design function.

Who’s the event for?

This event is perfect for those working within an in-house creative team, whether that’s in a leadership, marketing, or design role.

FORMAT

Presentation and Q&A.

LOCATION

This event is virtual via Zoom. A link will be provided to you after registration.

FEE

• This session is FREE for Inside Out® Community Members.
• £49 for non-members.

About our speaker

Claire Blyth is Managing Partner at Red Setter, a PR agency for the world’s brand design pioneers. They amplify the voice and value of design, to help the world’s most ambitious agencies and in-house creative teams achieve the recognition they deserve; attracting business and talent, building their brand and staying relevant in an ever-changing world. Since 2009, Red Setter has built an expert team of journalists, media specialists and PR strategists who share an unrivalled understanding of the brand design industry and the media.