The Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams. It’s designed so that, for the first time, an in-house creative leader can benchmark themselves and their teams in a relevant way.
The Inside Out® Pathway brings the clarity needed to be able to identify your own personal leadership learning journey, evaluate how your team is positioned within the business and identify skills gaps and opportunities.
A unique guide to help you navigate your career, benchmark your impact, and ultimately, help creativity earn its seat at the top table.
Our Pathway includes:
Part 1 – Zone of influence.
Framing the context of in-house creative leadership
The landscape of creative leadership varies dramatically between in-house and agency environments and it is important to understand the context you are operating in, and the opportunity you have for creative influence.
Part 2 – Introducing the Inside Out Pathway.
Benchmarking in-house creative leadership
A diagnostic and professional development tool to help you to:
- Identify your creative team’s maturity and your capabilities as a creative leader.
- Map your creative leadership journey across four ‘Zones’, Executional, Supporting, Strategic, and Visionary (the Blue zone)
- Discover your leadership position. A set of questions created as a starting point to help you reflect on your current leadership position and potential for growth within the Inside Out® Pathway.
Part 3 – View from the blue.
What it takes to operate in the Blue Zone – our visionary quadrant
We hear from those who have taken their team beyond the work and directly into the C-Suite. A challenging position to attain, but it is our vision that one day all in-house Creative Leaders will be operating in this Zone.
Insights from the Blue Zone:
- Ivan Pols, Chief Creative Officer, what3words
- Ceri Sampson, Group Executive Creative Director, Sky TV
- Tea Uglow, Ex-Google Creative Lab
- Matt Watson, Chief Creative Officer at PepsiCo’s in-house agency, Sips and Bites
- Jean Batthany Fractional CCO, formerly Walmart & Disney
- Adam Morgan, VP of Brand at Twilio. Author & Speaker
- Rishad Tobaccowala, leadership & business strategy expert & author
- Zoe Scaman,iIndustry thought leader & strategist
- Gillian Davis, leadership expert, Inside Out® Advisor
Part 4 – Mapping your in-house creative leadership skills
Identifying your strengths and skills gaps
Think of this section as a “personalised GPS’ to help you navigate your in-house leadership career with clarity and purpose. A skills matrix broken down into essential capabilities needed at different stages of your in-house creative leadership career. This isn’t a one-size-fits-all approach; it’s designed as a learning journey that matches your individual and team goals and aspirations.
Part 5 – What next?
Realising the potential of in-house creative leadership
The Inside Out® Pathway is not just a model, it is a call to action. It is a catalyst for creative change, and a roadmap for in-house creative leaders to take their rightful place in the C-Suite.
Our Pathway has been developed out of the hundreds of conversations we have had with our members, the stories told via our award entries, and the podcast conversations we have had with in-house creative leaders across the world.
This is just the start of us creating ‘future fit’ frameworks and best practice guides for you to navigate this exciting new wave of in-housing. And as ‘Version 1.0’ we really want the in-house creative community to help us expand, shape and evolve this model with us.
Whether you are just starting your in-house creative career, or you are a well established creative leader then our Inside Out® Pathway is for you.
