A guide to in-house creative leadership development and growth.
The Inside Out Pathway is a starting point for in-house creative leaders to be able to navigate themselves and their teams to get creativity closer to the C-Suite.
“Leaders recognise that companies do not transform
but people do and they need to transform themselves.But transformation is a process of transition and the best leaders are managing many transitions both of their firms, the people around them and themselves.”
Rishad Tobaccowala
Leadership & business strategy expert & author
Lead Capture
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A MULTIFACETED TOOL TO HELP IN-HOUSE CREATIVE LEADERS CREATE THEIR OWN LEARNING JOURNEY
Our Pathway has been developed out of the hundreds of conversations we have had with our members, the stories told via our award entries, and the podcast conversations we have had with in-house creative leaders across the world.
ZONE OF INFLUENCE DIFFERENCES
The landscape of creative leadership varies dramatically between in-house and agency environments and it is important to understand the context you are operating in, and the opportunity you have for creative influence.
BENCHMARKING IN-HOUSE CREATIVE LEADERSHIP
This is the first time an in-house creative leader will be able to benchmark themselves and their teams in a relevant way, without using team models, team size and job titles – which we know vary wildly from business to business and are impossible to compare.
VIEW FROM THE BLUE
Nine expert views on what it takes for in-house Creative Leaders to realise the creative potential and demonstrating the ROI of you and your team in the board room.
IDENTIFY YOUR STRENGTHS AND SKILL GAPS
A ‘personalised GPS’ to help your navigate your in-house leadership career with clarity and purpose.