Background
Roy Murphy is co-founder of G3NR8, the AI & Web3 creative consultancy. He helps large organisations with AI strategy, insight, development, and employee engagement.
Roy works with brands across consumer healthcare, finance, pharma, transport, and marketing sectors to drive productivity and growth.
Roy is a two-time author on the future of technology and work and co-hosts a podcast on strategy and how businesses can avoid bad AI.
Specialities
Roy specialises in:
- Strategy and implementation using generative AI
- Leveraging AI / generating revenue with AI
- Emerging technologies- web3, synthetic media, chat, voice
- Tools and applications
- Ethical considerations and challenges
- ROI, growth and cost reduction (the business case for internal teams)
