Background
Marty Davies is an award-winning creative strategist, campaigner, writer, advertising industry thought-leader and changemaker. She sits at the intersection between LGBTQIA+ culture, history, rights, the creative industries, and the attention economy.
Frustrated with the state of inclusion, Marty founded their own creative strategy consultancy in 2018 – Smarty Pants Consultancy – that’s historically specialised in customer activation and retention. They’ve won awards for their customer engagement strategies, including best use of AI at the DMA Awards. Their small team has helped unlock over €100m in incremental revenue for their clients. They were named one of Campaign’s Future Leaders in 2022 and a Campaign Trailblazer in 2023.
The consultancy has evolved over the past year to support brands and agencies seeking to get LGBTQIA+ inclusion right in their creative campaigns and in their product and service experience design.
Specialities
Marty specialises in:
- Designing for diversity of gender, sex and sexual orientation
- How to use both resilience and vulnerability to create change
- Attention economy as it relates to Trans+ people
