Strategies to Measure and Showcase Your In-House Creative Team’s ROI

About this event

As the strategic importance of in-house creative teams evolves from cost-saving functions to essential drivers of business success, it’s critical for leaders like you to robustly measure and communicate the value these teams contribute. This shift requires not just gathering data but transforming it into a compelling narrative that resonates across your organisation.

Join Inside Out® Community Advisor Tabitha Winter, in an interactive and practical session where you will explore:

• Key Metrics: What should and could be measured, from individual performance metrics to overall campaign effectiveness.
• Impact Analysis: Practical techniques for quantifying your creative impact on business goals.
• Data Storytelling: How to transform dry data into compelling stories that captivate and convince stakeholders.
• Strategic Improvement: Use insights from data to drive continuous improvement and strategic alignment in your team.

This session is designed for in-house creative leaders and managers eager to enhance their team’s visibility and strategic value. Prepare for an interactive experience filled with practical insights and leave with actionable strategies to elevate your team’s position within the business.

About our speaker

With a firm footing in both agency and brand terrains, Tabitha brings to the Inside Out® Community practical and seasoned expertise developed over 25 years in the advertising and marketing sectors.

Her journey in the industry has always been about finding strategic solutions and enhancing the operational efficiency of in-house and agency-side creative departments, aligning them closely with business objectives.

She brings a pragmatic, strategy-driven approach to managing both local and global creative businesses, ensuring campaigns for a range of clients, from SMEs to blue-chip and global brands, are delivered effectively, on budget, and to a high standard.

In an exclusive partnership with The Inside Out® Community, Tabitha offers one-on-one sessions to member organisations looking to fortify their creative operations. This is a chance to discuss and strategise on practical solutions from someone who has navigated the intricate landscapes of creative operations and production, ensuring a blend of productivity and creativity.