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Getting the fundamentals of digital content management right from the start can save you and your team valuable time and effort. Instead of wasting energy on mundane tasks like searching for files or organising content, you can focus on what really matters—being creative.

In this session, we will hear two case studies from a B2B and B2C brand perspective on their reality of implementing a new digital asset management system.

In this special masterclass, Greg Logan, an expert on brand storytelling, will take us through how you can craft compelling stories that help sell your creative team's work and get buy-in from the C-Suite while motivating your team members. Quite simply this session will provide the tools needed to help you influence and persuade the rest of the business about the value of creativity.