Join Simon Vaughan, Head of Creative at AO and Sam Reid co-founder and creator of Loops for an honest discussion about how AO are trialling Loops to test and optimise their creative concepts.

Ambitious brands are striving to create more creative content at scale and speed. As a result, in-house creative teams are faced with the challenge of delivering more and delivering it quickly.

Wanting to understand how in-house creative teams can harness the power of semiotics, this event welcomes expert semiotician Cato Hunt, who will provide some insights and clarity on how you can use semiotics to unlock creativity.

The potential of AI is vast, but with developments moving at such a rapid pace, what AI tools and applications should in-house creative leaders be looking at to transform work and creativity? Join our expert in residence, Roy Murphy, who will offer some guidance and clarity on what you really need to know as an in-house creative team.