As the strategic importance of in-house creative teams evolves from cost-saving functions to essential drivers of business success, it's critical for in-house creative leaders to robustly measure and communicate their value. This session will explore key metrics, what should and could be measured, Impact Analysis, Data Storytelling to Strategic Improvement.
Non-Members: £49

This event is open to everyone. Wherever you are in your in-house creative leadership journey, this event will provide some valuable insights on authentic representation.

In this one-off session, we will be joined by two special guests. Inside Out® Advisor Kevin Frank will share his experience and insights on creative leadership best practice. While Dan O’Connell, In-House Creative Leader at Allwyn (National Lottery) will reflect on his journey working with Kevin to build his personal brand.

This virtual event is designed to equip creative leaders, and aspiring leaders, with the knowledge and inspiration needed to build their personal brand to both an internal and external audience.

In this special masterclass, Greg Logan, an expert on brand storytelling, will take us through how you can craft compelling stories that help sell your creative team's work and get buy-in from the C-Suite while motivating your team members.
Quite simply this session will provide the tools needed to help you influence and persuade the rest of the business about the value of creativity.