As the membership grows, so does the need for additional knowledge and expertise to support those leading in-house creative teams across the UK and EMEA.
We have worked hard to collaborate with experts who we know will bring sound advice, practical guidance, and additional knowledge to our community.
Each of our Advisors has a specific range of knowledge, experience, and skills to share to ensure we provide a robust mix of expertise. From creative operations, digital transformation, and AI to cultural insights and in-house creative leadership, we have it covered.
In short, our Advisors will be available to support our membership through sharing their knowledge and experience and being available to answer any questions they may have.
We are therefore delighted to announce our panel of experts, who will be on hand to support our members in 2024.
With a firm footing in both agency and brand terrains, Tabitha brings to the Inside Out® Community practical and seasoned expertise developed over 25 years in the advertising and marketing sectors. In an exclusive partnership with The Inside Out® Community, Tabitha offers one-on-one sessions to member organisations looking to fortify their creative operations.
Paul is the CTO and Co-Founder of Filter, a digital development agency specialising in performance and personalisation.
Paul offers one-on-one sessions to member organisations seeking assistance with their technology stack. This presents a valuable opportunity to tap into the wisdom behind 100’s of successful digital projects.
Cato specialises in Semiotics, Cultural Insight, Trends, Ethnography and Strategy. She specialises in finding insight that makes a difference and unlocks new ways of thinking and being. Through questioning, reframing, and (re)imagining, she crafts strategies, stories, designs, and experiences that positively shape culture – and resonate more deeply with people.
Ex-Head of Creative and Branding at Ocado, Michael is a regular contributor at our Breakfast Clubs. He has the ability to interpret an in-house challenge and draw on his own experience of supporting teams to scale, grow, and evolve to meet the changing needs of the business, tackling the unknown even when chaos swirls and deadlines loom.
Rhona believes passionately in the value that creative businesses deliver. She is determined to help in-house creative teams improve how they identify their own unique value and use this knowledge to drive business growth.
Kevin Frank is an independent creative leader. Most recently, he was Executive Creative Director of LinkedIn, where his team was named Advertising Age In-House Agency of the Year and he was named to Campaign’s 40 over 40 list. Kevin specialises in Creative Strategy, Advertising, Brand and Identity and In-house Creative Leadership.
Published author, advisor, and speaker on progressive leadership practices, Gillian specialises in leadership transformation in the modern workplace and has worked with Design Leadership Teams at companies like Spotify, Typeform, and WeTransfer.
Roy Murphy has been our AI expert in residence for over a year. As an Advisor to the community, Roy can help with all things generative AI. From strategy and implementation to emerging technologies, tools, and applications to ROI, growth, and cost reduction.
Marty Davies is an award-winning creative strategist, campaigner, writer, advertising industry thought-leader and changemaker. She sits at the intersection between LGBTQIA+ culture, history, rights, the creative industries, and the attention economy.
Gareth Chilton is the founder of ManMachine, a multidisciplinary consulting team in the MarTech and AdOps spaces.
Gareth is passionate about helping businesses bridge the gap between people, processes, and technology in their digital transformation and beyond.
Mali Okoi-Obuli is a Producer by trade and has been working in the media, advertising and branded content space for almost 20 years.
She is the Founder of newly formed OURHouse, a creative and strategically led production services agency, which is committed to producing elevated content – lovingly told through a cultural lens and collaboratively executed by best-in-class global talent.
For more information, please visit the advisors page.
If you would like access to our Advisors and are interested in becoming a member, please contact Sarah Halfpenny at sarah@insideoutawards.com to arrange a discovery call.
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