With a firm footing in both agency and brand terrains, Tabitha brings to the Inside Out® Community practical and seasoned expertise developed over 25 years in the advertising and marketing sectors. Her journey in the industry has always been about finding strategic solutions and enhancing the operational efficiency of in-house and agency-side creative departments, aligning them closely with business objectives.
Cato has spent her career helping clients grow their brands through a deep understanding of changing cultural meaning. Cato specialises in finding insight that makes a difference and unlocks new ways of thinking and being. Through questioning, reframing, and (re)imagining, she crafts strategies, stories, designs, and experiences that positively shape culture – and resonate more deeply with people.
Paul is the CTO and Co-Founder of Filter, a digital development agency specialising in performance and personalisation. Renowned for his calm and insightful approach, Paul frequently addresses audiences as a public speaker, focusing on personalisation in web and open source development at scale. His expertise extends to providing professional guidance on technology strategy and implementation for businesses of all scales.
Ex-Head of Creative and Branding at Ocado, Michael built a creative digital studio capable of extraordinary things and acted as “the heart of the brand” for one of the UK’s best-loved brands. A regular contributor at our Breakfast Clubs, Michael has the ability to interpret an in-house challenge and draw on his own experience of supporting teams to scale, grow, and evolve to meet the changing needs of the business, tackling the unknown even when chaos swirls and deadlines loom.
Rhona is a firm believer in the power of creativity to transform brands and has led campaigns that have scooped at Cannes, D&AD, IPA, Euro Effie’s and APG. Rhona believes passionately in the value that creative businesses deliver. She is determined to help in-house creative teams improve how they identify their own unique value and use this knowledge to drive business growth.
Kevin Frank is an independent creative leader. Most recently, he was Executive Creative Director of LinkedIn, where his team was named Advertising Age In-House Agency of the Year and he was named to Campaign’s 40 `over 40 list. Prior to Linkedin, he was a Creative Director at Apple and held creative positions in agencies, including being the first copywriter at Venables, Bell and Partners.
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Published author, advisor, and speaker on progressive leadership practices, Gillian specialises in leadership transformation in the modern workplace and has worked with Design Leadership Teams at companies like Spotify, Typeform, and WeTransfer. Dubbed the “architect of the unseen” by her clients, Gillian loves to troubleshoot and get things unstuck by teasing out and solving the organisational and leadership pain points that come with scaling businesses and teams.
Roy Murphy is co-founder of G3NR8, the AI & Web3 creative consultancy. He helps large organisations with AI strategy, insight, development, and employee engagement. Roy works with brands across consumer healthcare, finance, pharma, transport, and marketing sectors to drive productivity and growth.
Marty Davies is an award-winning creative strategist, campaigner, writer, advertising industry thought-leader and changemaker. She sits at the intersection between LGBTQIA+ culture, history, rights, the creative industries, and the attention economy. Frustrated with the state of inclusion, Marty founded their own creative strategy consultancy in 2018 – Smarty Pants Consultancy – that’s historically specialised in customer activation and retention.
Gareth Chilton is the founder of ManMachine, a multidisciplinary consulting team in the MarTech and AdOps spaces. Gareth is passionate about helping businesses bridge the gap between people, processes, and technology in their digital transformation and beyond, focusing largely on advertising agencies and customers.
Mali Okoi-Obuli is a Producer by trade and has been working in the media, advertising, and branded content space for almost 20 years. Her career journey so far has taken her through the world of fashion, sports, tech, music, and lifestyle.
She is the Founder of newly formed OURHouse, a creative and strategically led production services agency, which is committed to producing elevated content – lovingly told through a cultural lens and collaboratively executed by best-in-class global talent.
Last month, we had the pleasure of hosting our first Breakfast Club ‘In Real Life’ with special guest Sir John Hegarty, Founder, Creative, Bartle Bogle Hegarty (BBH), The Garage Soho and The Business of Creativity.
The Inside Out® Awards cannot run without our incredible team of independent and impartial Judges. This year is no exception.We are delighted to announce our panel of experts who will be reading, assessing, and debating this year’s entries.
Reputation matters! It’s the reason why so many agencies invest time in promoting their work and sharing their point of view across the media. Increased visibility ultimately helps build reputation, which in turn attracts the right people and increases internal budgets.
Working as an in-house creative team is never the same as being on the agency side. An external agency’s value is based purely on the delivery of their creative outputs, whilst for an in-house creative team, there are many more success measures beyond their creative delivery.
