As the strategic importance of in-house creative teams evolves from cost-saving functions to essential drivers of business success, it's critical for in-house creative leaders to robustly measure and communicate their value. This session will explore key metrics, what should and could be measured, Impact Analysis, Data Storytelling to Strategic Improvement.
Non-Members: £49
This event is open to everyone. Wherever you are in your in-house creative leadership journey, this event will provide some valuable insights on authentic representation.