Mastermind

As brand guardians, in-house creative teams have to strike a balance between maintaining control of the creative output yet enabling the business to deliver brand touch points. A good brand-building hub can give a company that freedom so the creatives can influence everything without doing everything.

Effectively using, renewing and reusing unique brand assets—both those you own and those you license—is crucial for successful marketing today. In-house creative teams can add value to their businesses by actively managing the governance of these intellectual property rights.

As businesses commit to building in-house creative capabilities, it is crucial to design the right ecosystem to support the needs of the business.

We know that production is arguably the riskiest part of the creative campaign lifecycle – it’s expensive, it's intense and it’s the moment that successfully landing a creative concept is truly tested. However it’s often facilitated at the last minute, operates behind a wall of smoke and mirrors and can be treated as a bit of an after thought.

A holistic approach to presence, looking not just at what you say, but how you say it. With communication coach Dasha Dollar-Smirnova.