A high impact, 6-week live online course for creative and marketing brand leaders
Delivered Online
AI training for your in-house creative leaders
In collaboration with the Inside Out Community, AI Expert Roy Murphy has developed a custom-fit AI mastery programme designed to provide in-house creative leaders with the knowledge and know-how to confidently drive change using the power of AI.
This carefully curated mastery programme focuses on the unique challenges and nuances in-house creative teams face when adopting AI tools to drive the business of creativity.
Course Content
- Introduction to Generative AI – The AI 101 and landscape
- Exploring different types of Generative AI relevant to In-House creative teams – image, video, and text generation
- Largest areas of impact – from research, briefing, prompting, on-brand messaging, to project set up and to use unstructured data
- Risk, privacy and data – AI Policy and how to start implementing for creative teams
- Strategic prompting across TOV and being on-brand
- Creative imagery process and outputs, key tools
- Real-world use cases for Gen AI
- Implement and advancing AI
- AI brand messaging & prompt frameworks – replicating brand TOV, creating content for different channels
- AI data analysis
- Advances in image and video generation implementation
- IP & Copyright
- Agentic AI – what it is and how it works
- Deep Research and how to utilise it in your work
- Leading with AI within your organisation – starting your creative & marketing approach strategy.
How the course will be delivered
- The course is entirely online and delivered over 6 weeks
- All modules will be covered during 3 x 2 hour structured sessions, plus some homework
- Alternate weeks will run review + AMA sessions to consolidate learning
- Time commitment per week: 3 hours
- The course will run Q3/Q4 2025
- Course Leader, Roy Murphy, Co-founder G3NR8.
- Format: Presentations and AMA
- Location: This event is virtual via Zoom. A link will be provided to you after registration.
Why attend the course?
- Get a comprehensive understanding of the AI landscape and where and how it can be applied in creative and marketing.
- Gain practical strategies and ways to use AI in your organisation.
- Gain the knowledge to confidently drive your In-House creative team forward.
- Gain clarity on AI opportunities, risks, and long-term ROI, balancing quick wins and addressing organisational concerns.
Who’s this course for?
Our AI Mastery programme is for in-house creative and brand leaders.
Course fees
£925 members of Inside Out® Community
£1,250 non-members
If this course is of interest please complete the form below and we will be in touch.
Course leader
Roy Murphy, co-founder of G3NR8 and Inside Out® Community advisor
Roy Murphy is co-founder of G3NR8, the AI consultancy. He helps large organisations with AI training, strategy, insight and development. Roy works with brands across consumer healthcare, finance, pharma, transport, and marketing sectors to drive productivity and growth.
Register your interest
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