Specifically curated for in-house creative teams
Inside Out® Community Advisor and AI Expert Roy Murphy has developed a half-day training course to offer some guidance and clarity on what you really need to know as an in-house creative team.
Course Content
- AI Overview
- Tools setup & risks
- How to use AI (prompt exercise)
- Copyright & IP
- The right tools for your in-house creative team / The AI tools that could have a positive impact on your creative output.
- ChatGPT Deep Research (and alternatives)
- Big productivity gains – AI tools can support creative operations and save you time
- ChatGPT projects
- Creating an AI process for your workflow – killer briefs
- Productivity tools
- Imagery, video and text generation – moodboards and storyboarding
- Prompt resources, downloads and further reading
- Follow up AMA two weeks after the session
How the course will be delivered
- The course is entirely online and delivered during a single day
- The course content will be covered during the half-day session
- Time commitment: structured 3 hour learning session + 1 hour AMA to consolidate learning (two weeks after session)
- The course will run: July or September 2025
- Course Leader, Roy Murphy, Co-founder G3NR8
- Format: Presentations and AMA
- Location: This event is virtual via Zoom. A link will be provided to you after registration.
Why attend the course?
- Get a comprehensive understanding of the AI landscape and where and how it can be applied in creative and marketing.
- Spot real opportunities to boost creativity, speed, and scale
- Understand the risks and how to stay in control as AI reshapes the creative process.
- Gain clarity on AI opportunities, risks, and long-term ROI
- Exploring different types of Generative AI relevant to In-House creative teams – research, briefs, prompting, image, video, and text generation.
- Learn how AI can advance your team’s creativity.
Who’s this course for?
Our half day AI Essentials course is perfect for anyone working within an in-house creative team with an interest in AI.
Course fees
£325 members of Inside Out® Community
£525 non-members
If this course is of interest please complete the form below and we will be in touch.
Course leader
Roy Murphy, co-founder of G3NR8 and Inside Out® Community advisor
Roy Murphy is co-founder of G3NR8, the AI consultancy. He helps large organisations with AI training, strategy, insight and development. Roy works with brands across consumer healthcare, finance, pharma, transport, and marketing sectors to drive productivity and growth.

Register your interest
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