THE FUTURE OF IN-HOUSE CREATIVE LEADERSHIP
Macro observations alongside micro insights from across our community, including 12 principles for the future success of in-house creative leadership. To download the report, fill in the details below.
“I think creativity is being squeezed out of business… Think of a company like a body. Most companies are cut off at the head, they’re disconnected from their heart, and they’re cut off and focused on the more analytical side of their brain. I think what most companies need is more creativity, and maybe a little bit more heart and soul”
BRIAN CHESKY, CEO OF AIRBNB
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WHY WE’RE IN THE FOURTH WAVE OF IN-HOUSING CREATIVITY, AND WHY IT MATTERS
To understand where in-house creative leadership is going, we need to understand where it’s been. Changes in the landscape shed some light on industry conversations and assumptions and highlighted what’s different now.
EXAMINING THE TECTONIC SHIFTS THAT ARE EVOLVING BUSINESS AND BRANDS
Here, we’re taking a big step back from the in-house creativity theme to examine three relevant forces acting in business, brand and marketing. They’re strengthening the case for in-house creative leadership reaching the highest levels of business: the C-Suite.
12 PRINCIPLES FOR THE FUTURE SUCCESS OF IN-HOUSE CREATIVE LEADERSHIP
We’ve created this guide for in-house creative leaders, which we think will ultimately move them up to the highest positions in their businesses. It’s not the size or shape of your in-house creative team that dictates creative success; it’s the behaviour and ambitions of each in-house creative leader.
