Inside Out® Community Founder Emma Sexton recently led a panel at the D&AD New Blood Festival 2025, bringing together accomplished in-house creative leaders from Wise, BBC, Google, and PepsiCo Europe to discuss the evolving landscape of in-house creative work.
The panel brought highly diverse perspectives on career development, team culture, the impact of AI, and advice for emerging talent, with particular reference to the opportunities available, and skills needed, when you’re working for a single brand. Themes included:
- Transitioning from agency to in-house and the nature of collaborative, business-integrated creative roles, discussing the pros and cons of each approach
- Building a thriving team culture, including cultivating non-competitive environments that foster innovation and encourage cross-disciplinary learning
- The future of creativity and AI – human-centric ideas are irreplaceable, so AI should be used to amplify human creativity, streamline processes, and eliminate mundane tasks to free up time to be creative.
- Practical tips for aspiring creatives including aligning to the mission and value of brands you’re passionate about, being patient during job searches, and “embracing the journey” with an agile outlook
Salaries, benefits, and career development – what you can expect, how to prepare for salary discussions, graduate programmes, and balancing pay with long-term career goals.
Watch now to gain first-hand insights from leaders shaping the future of in-house creativity.
Image credit: D&AD & Scott Little
