We are excited to announce the shortlist for the 2025 Inside Out® Awards.
Highly regarded within the creative industry, the Inside Out® Awards identify and celebrate creative excellence, stand out work and in-house talent.
A huge thank you to our Judges who had the impossible task of reviewing, appraising, and benchmarking all 111 entries.
The Judges acknowledged those teams who had ambition to do things differently. The teams who showcased creative bravery, were integrated in their thinking and whose creative approach has impacted the brands in wide reaching ways.
After 8 hours of debate, discussion and deliberation, here is this year’s Inside Out® Awards Shortlist.
In no particular order, our shortlist is…
In-House Creative Team of the Year
Celebrating overall excellence, collaboration, and impact of a team on the brand’s success.
SPONSORED BY: INNERGROUP
- Sky Creative – Sky Creative Design
- Sofology – Breaking the mould
- BAE Systems Digital Intelligence – Digital Intelligence Brand and Creative
- Johnson Controls – Global Creative
- 368 Agency, Deloitte – 368: Ideas that make Deloitte and the world – Think.
- The Mix Dublin / Irish Distillers / Pernod Ricard – The Mix Dublin
Best Small In-House Creative Team
For teams of fewer than 10 people that punch above their weight in creative output.
- Superdrug – From Insight to aisle: How a small in-house team wins hearts and sales
- BAE Systems Digital Intelligence – Digital Intelligence Brand and Creative
- Checkout.com – Creative at Checkout.com
Best Visual Design
For excellence in visual aesthetics, branding, and cohesive design language.
SPONSORED BY: AFFINITY
- Merlin Entertainments – Alton Towers: Nemesis Reborn Rebrand
- BAE Systems Digital Intelligence – The Power of Perspective
- Johnson Controls – Sustainability Poster – Borrowing from Nature
- 368 Agency, Deloitte – Sustainability and Climate
Best Photography/Illustration
Highlighting impactful in-house photography in campaigns or branded content.
SPONSORED BY: AFFINITY
- BAE Systems Digital Intelligence – The Power of Perspective
- 368 Agency, Deloitte – Pride Postcards – Amplifying LGBTQ + Voices Through Hand-Illustrated Design
Best Video Production
Celebrating the very best in-house video creation, from concept to execution.
SPONSORED BY: CVP
- Xero – Xero Tap to Pay
- Generation at Three UK- #WeSeeYou – Lily Parr: An interview 100 years in the making
Best Motion Graphics/Animation
Recognising creativity and technical skill in motion design.
SPONSORED BY: RIDE SHOTGUN
- Sky Creative – F1 Starts the season
- Johnson Controls – Connected TV Ads
- Flourish, part of Canva – A global data storytelling brand designed to move like our product
Best Creative Presentation Design
This award honours in-house teams who demonstrate a mastery of storytelling, visual design, and strategic communication to create presentations that leave a lasting impression.
- This category does not have a shortlist or winner.
Best Use of Technology in Creative Execution
For innovative creative projects which have made creative use of emerging technologies (e.g., augmented reality, AI, virtual reality, gamification etc)
- Sky Creative – UK General Elections
- The Mix Dublin / Irish Distillers / Pernod Ricard – Must Be a Manager
- Generation at Three UK – #WeSeeYou – Lily Parr: An interview 100 years in the making
Best Campaign
Recognising comprehensive campaigns that align with business objectives and achieve significant business and brand ROI impact.
SPONSORED BY: RIDE SHOTGUN
- NSPCC – Leng or Liar?
- Johnson Controls – Johnson Controls Weekly Brand Series Ad Campaign
- 368 Agency, Deloitte – Cyber Security Campaign
Best Brand Transformation
Awarded to teams that have successfully redefined or revitalised a brand, demonstrating measurable shifts in brand perception.
SPONSORED BY: RIDE SHOTGUN
- Lubrizol – Lubrizol – A Brand Evolution
- BAE Systems Digital Intelligence Ltd – The Power of Perspective
- Johnson Controls – Mná Feasa Rebrand
Best ROI/Results on a Limited Budget
Demonstrate how maximum effectiveness was generated from limited financial and personnel resources. Project budget must be below £10,000.
- Xero – Killer Receipts Hallowe’en 2022
- Flourish, part of Canva – Refreshing a global data storytelling brand, viewed by millions, with a budget of £10k
Best Implementation of Technology within Creative Operations
Recognising the best use of technology led by the in-house creative team to drive efficiency and to create improvements and deliver business impact.
- Sky Creative – Figma Sport Design Systems
- Xero – Xero+Canva
- Access UK Ltd – How Creative Services at The Access Group used Asana to streamline workflows, demonstrate ROI and deliver additional impact
- Johnson Controls – How We Transformed Our Workflow
Best Collaboration with an External Specialist
Recognising partnerships with external specialists to create exceptional outcomes. These partners can provide support in a variety of ways from craft, strategy to production.
SPONSORED BY: JELLY
- Sky Creative – SKY CREATIVE x OCEAN OUTDOOR – ESSENTIAL TV
- NSPCC – Leng or Liar?
- Generation at Three UK – #WeSeeYou – Lily Parr: An interview 100 years in the making
- Ovo (LeShop) – Powering Up the Creativity
Best Creative Collaboration with Marketing
Recognising a project that exemplifies exceptional collaboration between marketing and creative teams. Celebrating alignment between marketing strategy and creative, leading to business success.
SPONSORED BY: CANTO
- NSPCC – Look Say Sing Play – how we smashed our targets by going native
- Johnson Controls – Weekly brand series ad campaign
- Deloitte – The Green Room Amplifying Business for Good
- Checkout.com – Transacteroids: The Cosmic Checkout
Best Cross-Functional Team Collaboration
To recognise outstanding collaboration and teamwork between in-house creative teams and departments from product, customer service and Fundraising to HR and Finance.
- There is no shortlist for this category, just a winner.
In-House Creative Leader of the Year
For a head of an in-house creative team who shows exemplary vision, leadership, team development and contribution.
SPONSORED BY: INNERGROUP
- Candy Holland, Executive Creative Director, LEGOLAND Resorts & LDCs – Merlin Entertainments
- Cheryl Brown – Head of Creative Operations, Access UK Ltd
- Kevin O’Shea, Executive Creative Director, Johnson Controls
- Melissa Cain, Creative Director , Sainsbury’s
- Orlagh Marnane, Head of Creative Production, The Mix Dublin / Irish Distillers / Pernod Ricard
- David Harris, Executive Creative Director, 368 Agency, Deloitte
Rising Star Award
This Award is to recognise emerging talent (under 5 years’ experience) within an in-house creative team. Rewarding those individuals who have demonstrated exceptional skill and potential.
SPONSORED BY: AFFINITY
- Daisy Mehmet Wright, Junior Packaging Designer, Superdrug
- Amber Skipper, Designer, Sky Creative
- Annie Parker, Social Media Manager, Flourish, part of Canva
Creative Champion of the Year
This award honours those who actively advocate for the in-house creative team, ensuring they receive visibility, resources, and support to achieve their best work. This individual champions the team’s value, cultivates opportunities, and fosters a collaborative environment that elevates the team’s impact on the organisation.
SPONSORED BY: INNERGROUP
- Georgia Diaconescu, Marketing Lead Flourish, part of Canva
- Cait McEnery, Creative Resources Manager, Johnson Controls
- Emily Hawkerr, Creative Lead, Save The Children
Outstanding Contribution Award
To recognise an individual’s contribution to a project or the team. This category is open to anyone within an in-house creative team.
SPONSORED BY: LBBONLINE – LITTLE BLACK BOOK
- Dale Anne Scogings, Creative Lead , Flourish, part of Canva
- Emily Morris, Studio Director , Sainsbury’s
- Rovinya Sollitt Gola, Designer, 368 Agency, Deloitte
INSIDE OUT® AWARDS | WINNER’S PARTY 2025
The Inside Out® Award Winners will be announced live in London on Monday 22nd September at Underbelly Boulevard Soho, London. Tickets are on sale now.
OUR 2025 JUDGES
Thank you to our esteemed Inside Out® Judging Panel for their time, expertise, and insight.
OUR 2025 SPONSORS
