Inside Out® Awards 2024 – Shortlist Announced

We are excited to announce the shortlist for the 2024 Inside Out® Awards

The Inside Out® Awards exist to recognise and reward amazing creativity from within in-house creative teams across the UK and Europe.

Highly regarded within the creative industry, the Awards identify and celebrate creative excellence, stand out work and in-house talent.

A huge thank you to our Judges who had the impossible task of reviewing, appraising, and benchmarking over 50 entries.

The Judges acknowledged those teams who had ambition to do things differently. The teams who were distinctive, genuine and authentic. The teams who created strong integrated campaigns, who connected across the business and who are positively impacting the brand.

After 6 hours of debate, discussion and deliberation, here is this year’s Inside Out® Awards Shortlist.


In no particular order, our shortlist is…

BEST PROJECT AWARD

SPONSORED BY LOOPS

  • Unmind – Unmind Wellbeing Champions
  • Bang & Olufsen -See yourself in sound
  • Lucky Saint – Thou Shalt Go To The Pub
  • Waitrose & Partners – Waitrose Christmas
  • BBC Studio – Planet Earth III Campaign

DESIGN FOR GOOD 

There is no shortlist for this category, just an award winner. 

BEST INTERNAL RE-BRAND | BRAND DEVELOPMENT 

SPONSORED BY CANTO 

  • Waitrose & Partners – Waitrose Easter Packaging
  • BBC Studios – BBC Earth Rebrand

BEST EXAMPLE OF COLLABORATION WITH AN EXTERNAL SUPPLIER

SPONSORED BY EKCS

  • British Red Cross – Emergencies Fund with Consider
  • Waitrose & Partners – Japan Menyū
  • The Mix Dublin / Irish Distillers Pernod Ricard – JAMESON REMIXED: AN IDEA WITH COLLABORATION AT ITS HEART

BEST EXAMPLE OF INTERNAL COLLABORATION

SPONSORED BY CANTO 

  • British Red Cross – What the water touched
  • Save the children – Pixels with Purpose: How Save the Children’s Social Squad Mobilized for Gaza 

IMPACT ON THE OVERALL BUSINESS

SPONSORED AND JUDGED BY RHONA GLAZEBROOK AND JANET MARKWICK 

  • British Red Cross – Here for humanity campaign
  • Waitrose & Partners – Waitrose Christmas
  • The Mix Dublin / Irish Distillers Pernod Ricard – Midleton Distillery Collection eComm: Changing Our Shopfront In A Changing Marketplace

BEST USE OF AI

SPONSORED BY G3NR8

There are no shortlisted entries for this category. 

IN-HOUSE CREATIVE TEAM OF THE YEAR

SPONSORED BY EKCS

  • Savills – Fast, flexible & forward-thinking
  • British Red Cross – British Red Cross content team
  • Johnson Controls – Global Creative Johnson Controls
  • Shelter – In-House Creative Team

RISING STAR AWARD

  • Bethany Hinton, Integrated Project Director, Sainsbury’s Zest
  • Luke Shaw, Creative Film & Video Manager, Sainsbury’s Zest
  • Yaa Agyapong, Junior Digital Designer, Waitrose & Partners
  • Minnie Life, Junior Copywriter, NSPCC

THE AWARD FOR OUTSTANDING CONTRIBUTION

  • Sarah Curry, Head of Creative Services, Savills
  • Rob Quartermain, Head of Creative Planning & Operations, Sainsbury’s Zest

INSIDE OUT® AWARDS | WINNER’S PARTY 2024

The Inside Out® Award Winners will be announced live in London on Thursday 24th October at 18.00 – 21.00pm at the Curzon Soho, a unique arthouse and independent film venue.

The Inside Out® Awards have become an important event to acknowledge and recognise the unique ways in which in-house creative teams have impact and influence. So, join us in celebrating the standout projects, exceptional collaborations, and in-house talent from the very best in-house creative teams across the UK and EMEA.

You can purchase your ticket here.


OUR 2024 JUDGES

We would like to thank our esteemed Inside Out® Judging Panel for their time, expertise and insight.

Emma Baines, Global Head of Creative at Tony’s Chocolonely

James Verity, Creative Director at Jamie Oliver Group

Lauren Pleydell-Pearce, Chief Creative Office at PwC

Paul Collins, Global Creative Director at Bang & Olufsen

Rae Stone, Executive Creative Director at Oliver

Roy Murphy, Co-Founder at G3NR8

Rhona Glazebrook, Founder at Rhona Glazebrook Ltd

Sudarshan (Sudi) Waghmare, Head of Brand and Creative at Bitpanda

Sabrina Godden-Tuma, Global Creative Director at Vodafone

Zoë Wedderburn, Group Creative Director at Applegreen

Once again, congratulations to our Shortlist brands!

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