The Demystification of Production

About the Event

We know that production is arguably the riskiest part of the creative campaign lifecycle – it’s expensive, it’s intense and it’s the moment that successfully landing a creative concept is truly tested. However it’s often facilitated at the last minute, operates behind a wall of smoke and mirrors and can be treated as a bit of an after thought.

Every brand executes production differently. And every production is always different.
With such a myriad of ways of making, how do we navigate ensuring a successful production takes place? What do producers even do? And why are there a ton of people on set for what is seemingly a simple execution?

We are here to have an open chat about production. To demystify the process. To understand how best to utilise your production partners and teams across your business, who often have access to far more information than we realise. Especially in-house.

We will also address the community’s anonymous and candid response to the following 3 questions:

• How would you define production?
• Do you think production is a creative role?
• What things do you think production needs to do in order to be most effective?

We will then round off our session with some hints and tips, which you can take away with you for your next (likely last minute) production

This unique session will be led by Mali Okoi-Obuli, Producer and Inside Out Advisor.

Who’s the event for?

This event is open to everyone. Wherever you are in your in-house creative leadership journey this event will provide some valuable insights and inspiration

Location: This event is virtual via Zoom. A link will be provided to you after registration

How much does it cost? 

This event is FREE to members of the Inside Out® Community

Non-members £49

Booking is essential. 

About our speaker

Mali Okoi-Obuli

Mali Okoi-Obuli is a Producer by trade and has been working in the media, advertising, and branded content space for almost 20 years. An Award-winning executive producer, Mali has worked with some of the world’s leading brands including Nike, adidas, Vodafone, Channel 4, Calvin Klein, Rimmel, Google and Rolex to realise their creative vision. Last year Mali founded OURHouse, a new kind of production services agency operating across Europe, USA and West Africa.