Running Social Media In-House: Teams, tools and tactics

About the Event

With over 70% of brands choosing to run their social media in-house, it’s clear that organisations recognise the critical role social media plays within the marketing mix.

The benefits are well understood. Social media increases brand awareness, grows online audiences, drives engagement and sales, improves customer satisfaction, and provides a vital channel for establishing thought leadership for B2B brands.

However, owning social media in-house does not come without its challenges. Limited resources and bandwidth, the absence of dedicated leadership (such as a Social Media Manager to own and direct the function), gaps in skills and capabilities, a lack of clear processes and tools, and the increasing complexity of managing multiple platforms are all common pain points.

In this session, we will showcase the stories of two brands that have successfully built and evolved their in-house social media teams and capabilities. We’ll explore how they have approached:

• Creating a clear social media strategy
• Building the right team
• Establishing process
• Optimising social media with AI tools
• Platform prioritisation
• Social listening
• Examples of Social media content formats – showcase of best practice
• Impact and value reporting and investment

Benefits of attending:

• Gain practical insight into building and scaling in-house social media teams
• See real-world examples of best practice
• Leave with a clearer approach to social media strategy

Format

Our mastermind sessions are hosted on Zoom. The main part of the presentation will be recorded and added to our members’ learning hub. The last part of the session will be open to Q&A so you have the opportunity to ask your questions directly to Sian and Sara.

About our speakers

Sian Finnis, Senior Director of the Marketing Studio at King, the gaming company who brought us Candy Crush.

Sian is a dynamic and visionary leader with extensive experience in brand strategy, design, and creative operations, Sian has a rich background in leading high-performing teams and a passion for fostering creative growth.

Sara Galvao, Multimedia and Stories Content Lead at Save the Children, a charity that protects and improves the lives of children around the world.