From Chaos to Creativity: The benefits of getting your brand assets sorted

About the Event

Getting the fundamentals of digital content management right from the start can save you and your team valuable time and effort. Instead of wasting energy on mundane tasks like searching for files or organising content, you can focus on what really matters—being creative. In many teams, digital content management often gets pushed to the bottom of the priority list, creating unnecessary stress and confusion.

In this session, we will be joined by special guests presenting two case studies from a B2B and B2C brand perspective. Jenny Cobelli, Head of Creative at Domino’s, and Matt Baker, Creative Lead at Portakabin, will share their reality of implementing a new digital asset management system.

They will take us through:

• The before – navigating the chaos of multiple systems to manage assets
• Why they implemented a DAM platform – identifying the issues
• How they decided what platform to use
• Making the business case
• Reality of setting up a new DAM system
• DAM management, integration and scalability
• The after – ROI and making life a bit easier

Who’s the event for?

This event is open to everyone, from creative leaders and studio managers to production and operations specialists working in-house.

Location

This event is virtual via Zoom. A link will be provided to you after registration.

Fee

• This session is FREE for Inside Out® Community Members.
• £49 for non-members.

Booking is essential.

About our speakers

Jenny Cobelli, Head of Creative at Domino’s Pizza UK and Ireland

Jenny Cobelli is Head of Creative at Domino’s Pizza UK & Ireland. With a background in design, she has been leading creative teams for over a decade. Jenny has been with Domino’s for over three years and leads the brand’s in-house creative agency, Big Dip Studio.

Matthew Barker, Creative Manager, Portakabin

Matthew leads the design studio and manages a team of designers, copywriters, photographers, videographers, marketing planners, and external agencies to deliver best-in-class, on-brand creative to UK and European audiences. He has developed new systems and processes to ensure the in-house studio is run with maximum efficiency and 100% accuracy – to meet an on-time, on-budget promise – every time. During a multi-million pound rebrand in 2016, Matthew was a key player in the success of implementing the new brand across all internal and external touch points, including advertising campaigns, social media, and internal communications.