Branding is like Jazz

About the Event

As brand guardians, in-house creative teams have to strike a balance between maintaining control of the creative output yet enabling the business to deliver brand touch points. A good brand-building hub can give a company that freedom so the creatives can influence everything without doing everything.

In this session, Adyen will share their reality of implementing a new customisable Brand Management Platform. Plus Frontify will share some customer case studies.

They will take us through:

• The before – difficulties faced
• The decision making process – Evaluating Platforms and How they decided what platform to use
• Making the business case for Frontify
• Reality of setting up a brand management platform
• Integration, adaptability and scaleability
• Top three Frontify features
• The after – ROI and the impact on the team

Who’s the event for?

This event is open to everyone. Wherever you are in your in-house creative leadership journey this event will provide some valuable insights and practical tips on implementing a new brand management platform. Ideal for growing teams.

Location

This event is virtual via Zoom. A link will be provided to you after registration

How much does it cost? 

This event is FREE to members of the Inside Out® Community

Non-members £49

Booking is essential. 

About our speakers

Marloes Westerwoudt, Global Studio Manager, Adyen

Marloes is the Global Studio Manager at Adyen. With a background in creative and media agencies, she optimizes workflows, implements scalable processes, and oversees collaboration across the in-house studio globally. With a broad perspective on creative execution and operational strategy, she aims at driving efficiency and alignment in a fast-paced, global environment.

Martyna Russo Londoño, Product Manager of Creative Automation, Adyen

Martyna is a Product Manager for Creative Automation at Adyen. Experienced in leading product and design operations initiatives, currently she’s focused on building in-house creative & marketing automation solutions, bringing together Adyen’s creative teams and the latest technology.

James Fooks-Bale, Brand building for Frontify

James is an award-winning strategist and creative and the founder of VSN: A brand strategy studio bringing business vision to life. James oversaw the development of Monotype’s brand as their Senior Director of Brand. Before that he spent the best part of a decade working in the studios of Burberry, Alexander McQueen, and Stella McCartney, amongst others. James’ team has been recognised by organisations such as the European Design Awards, Type Directors Club, Art Directors Club, D&AD, and the AIGA.