Accessibility in Design

About the Event

Designing for accessibility is crucial for brands to ensure their products, services and communications can be used and understood independently by people with a range of abilities.

Addressing accessibility early on in the design process can save time and money, enhance the brand and extend market reach. 

Whilst we know In-house creative teams consider accessibility in design, there is always more to learn and develop to ensure that all users of your brand have an equal opportunity to access and benefit from what you have to offer. 

During this special mastermind session, we have enlisted the guidance of Ilonka Ligteringen, Head of Brand and Creative at leading disability charity Scope, who will share her experience, expertise and practical guidance on accessible design, including.

> The POUR Framework: Perceivable, Operable, Understandable, Robust,  

• Perceivable: Making sure everyone can see, hear, or read your content
• Operable: Keyboard-only navigation, time-outs, clear focus states
• Understandable: Plain language, consistent layouts, clear instructions
• Robust: Compatible with assistive tech (screen readers, speech-to-text, magnifiers)

> Visual Design & Layout from colour & contrast, layout & templates to PDF & PowerPoint Accessibility

> Audio & Video tools including captions & subtitles, audio descriptions & transcripts to accessible film and photoshoots

> Tools & Workflow Integration including everyday checkers & extensions, roles & responsibilities

> Championing Accessibility within your team. Getting Stakeholder Buy-In and examples of real-world wins. 

Filled with practical insights, Ilonka will leave you with actionable tips and a checklist for you to take away. 

Who’s the event for?

This session is designed for anyone working within an  in-house creative team.

Location: This event is virtual via Zoom. A link will be provided to you after registration

How much does it cost? 

This event is FREE to members of the Inside Out® Community

Non-members £49

Booking is essential. 

About our speaker

Ilonka Ligteringen, Head of Brand and Creative at Scope

Ilonka Ligteringen is a branding and creative leader with over 15 years of experience driving innovative, audience-centric brand campaigns and strategies.

Currently serving as Head of Brand and Creative at Scope, where they have redefined the brand’s identity through a co-produced rebranding approach, making it more contemporary, flexible, and engaging.
Their work spans integrated ATL campaigns, creative concept development, media strategy, and cross-functional collaboration, all with a focus on accessibility and inclusion.