Build, Buy, Borrow – scaling without doing it all

About the Event

As businesses commit to building in-house creative capabilities, it is crucial to design the right ecosystem to support the needs of the business. 

By providing the right structure, resources and support, creative teams can focus on delivering creative work effectively and efficiently. 

Finding the right path to build a high-performing team can be challenging depending on the business’s unique situation, resources and strategic goals at the time. 

Do you “build” the team and develop your internal talent?

Do you “buy” external talent through agencies or consultants?

Or do you “borrow” through leveraging existing resources within the organisation or through partnerships?

Perhaps it’s a combination of all three strategies.

In this mastermind session, Inside Out Advisor and operations specialist, Melanie Ryan, will be sharing her Build, Buy, Borrow framework and explore:

• A practical framework for resourcing creative work using the Build, Buy, Borrow model
• How to define what should live in-house, what to outsource, and where to flex across internal teams
• Tools to map capabilities based on business value – not personal ambition or legacy structures
• How to assess and reset supplier relationships for cost, quality, and strategic fit
• The role of operations in shaping a scalable creative ecosystem that serves the wider organisation

This session is designed for in-house creative leaders and managers who want to evaluate, shape and build a scalable and future proof in-house model. Filled with practical insights, Melanie will leave you with actionable strategies to elevate your team’s position within the business.

Location: This event is virtual via Zoom. A link will be provided to you after registration

How much does it cost? 

This event is FREE to members of the Inside Out® Community

Non-members £49

Booking is essential. 

About our speaker

Melanie Ryan 

Melanie is the founder of Walk The Floor, a consultancy dedicated to helping brands build, scale, and optimise their in-house operating models, processes and teams.

Melanie has scaled operations for global brands, restructured teams, led multi-million-pound P&Ls, and embedded sustainable ways of working that accelerate delivery without sacrificing quality. Her career spans agency leadership, global operations, creative, marketing, production, procurement, finance, and MarTech – giving her a  360° view of how to build operations that are compliant, scalable, and commercially effective.