Usage Rights Management: Building value and reducing risk
Effectively using, renewing and reusing unique brand assets—both those you own and those you license—is crucial for successful marketing today. In-house creative teams can add value to their businesses by actively managing the governance of these intellectual property rights.
About the Event
Effectively using, renewing and reusing unique brand assets—both those you own and those you license—is crucial for successful marketing today. In-house creative teams can add value to their businesses by actively managing the governance of these intellectual property rights.
Poor Rights management typically costs organisations. Whether through compliance issues, infringement claims, or increased licensing fees.
This masterclass will show how in-house creative teams can create additional value by taking control of Rights governance.
Join our Inside Out Advisor and Intellectual Property & Rights Procurement specialist, Jeff Cobb for a practical session where you will discover:
Rights management essentials:
- Building and maintaining your own Rights single source of truth
- How to help stakeholders understand increasing Rights complexity
- Rights management strategies – Establishing continuous Rights management vigilance
Effective claim handling:
- How to avoid legal consequences of unauthorised usage
- Developing robust processes to assess and verify infringement claims
- Creating a mediation-first approach to mitigate future claims
- Future proofing your organisation – Practical steps to protect your organisation’s interests
Who’s the event for?
This event is open to everyone. Wherever you are in your in-house creative leadership journey this event will provide some valuable insights and practical tips.
Location: This event is virtual via Zoom. A link will be provided to you after registration
How much does it cost?
This event is FREE to members of the Inside Out® Community
Non-members £49
Booking is essential.
About our speaker
Jeff Cobb
A valued Advisor to the Inside Out® Community, Jeff Cobb recognises the need for comprehensive and independent services to support brands to efficiently manage and procure production and associated intellectual property and usage rights. Jeff moved into consultancy after several senior agency and client-side positions.
Admission
Members:
Free
Non-members:
£49.00
How to attend
If you wish to attend for free:
If you are a member: