We are excited to announce the shortlist for the 2024 Inside Out® Awards
The Inside Out® Awards exist to recognise and reward amazing creativity from within in-house creative teams across the UK and Europe.
Highly regarded within the creative industry, the Awards identify and celebrate creative excellence, stand out work and in-house talent.
A huge thank you to our Judges who had the impossible task of reviewing, appraising, and benchmarking over 50 entries.
The Judges acknowledged those teams who had ambition to do things differently. The teams who were distinctive, genuine and authentic. The teams who created strong integrated campaigns, who connected across the business and who are positively impacting the brand.
After 6 hours of debate, discussion and deliberation, here is this year’s Inside Out® Awards Shortlist.
In no particular order, our shortlist is…
BEST PROJECT AWARD
SPONSORED BY LOOPS
- Unmind – Unmind Wellbeing Champions
- Bang & Olufsen -See yourself in sound
- Lucky Saint – Thou Shalt Go To The Pub
- Waitrose & Partners – Waitrose Christmas
- BBC Studio – Planet Earth III Campaign
DESIGN FOR GOOD
There is no shortlist for this category, just an award winner.
BEST INTERNAL RE-BRAND | BRAND DEVELOPMENT
SPONSORED BY CANTO
- Waitrose & Partners – Waitrose Easter Packaging
- BBC Studios – BBC Earth Rebrand
BEST EXAMPLE OF COLLABORATION WITH AN EXTERNAL SUPPLIER
SPONSORED BY EKCS
- British Red Cross – Emergencies Fund with Consider
- Waitrose & Partners – Japan Menyū
- The Mix Dublin / Irish Distillers Pernod Ricard – JAMESON REMIXED: AN IDEA WITH COLLABORATION AT ITS HEART
BEST EXAMPLE OF INTERNAL COLLABORATION
SPONSORED BY CANTO
- British Red Cross – What the water touched
- Save the children – Pixels with Purpose: How Save the Children’s Social Squad Mobilized for Gaza
IMPACT ON THE OVERALL BUSINESS
SPONSORED AND JUDGED BY RHONA GLAZEBROOK AND JANET MARKWICK
- British Red Cross – Here for humanity campaign
- Waitrose & Partners – Waitrose Christmas
- The Mix Dublin / Irish Distillers Pernod Ricard – Midleton Distillery Collection eComm: Changing Our Shopfront In A Changing Marketplace
BEST USE OF AI
SPONSORED BY G3NR8
There are no shortlisted entries for this category.
IN-HOUSE CREATIVE TEAM OF THE YEAR
SPONSORED BY EKCS
- Savills – Fast, flexible & forward-thinking
- British Red Cross – British Red Cross content team
- Johnson Controls – Global Creative Johnson Controls
- Shelter – In-House Creative Team
RISING STAR AWARD
- Bethany Hinton, Integrated Project Director, Sainsbury’s Zest
- Luke Shaw, Creative Film & Video Manager, Sainsbury’s Zest
- Yaa Agyapong, Junior Digital Designer, Waitrose & Partners
- Minnie Life, Junior Copywriter, NSPCC
THE AWARD FOR OUTSTANDING CONTRIBUTION
- Sarah Curry, Head of Creative Services, Savills
- Rob Quartermain, Head of Creative Planning & Operations, Sainsbury’s Zest
INSIDE OUT® AWARDS | WINNER’S PARTY 2024
The Inside Out® Award Winners will be announced live in London on Thursday 24th October at 18.00 – 21.00pm at the Curzon Soho, a unique arthouse and independent film venue.
The Inside Out® Awards have become an important event to acknowledge and recognise the unique ways in which in-house creative teams have impact and influence. So, join us in celebrating the standout projects, exceptional collaborations, and in-house talent from the very best in-house creative teams across the UK and EMEA.
You can purchase your ticket here.
OUR 2024 JUDGES
We would like to thank our esteemed Inside Out® Judging Panel for their time, expertise and insight.
Emma Baines, Global Head of Creative at Tony’s Chocolonely
James Verity, Creative Director at Jamie Oliver Group
Lauren Pleydell-Pearce, Chief Creative Office at PwC
Paul Collins, Global Creative Director at Bang & Olufsen
Rae Stone, Executive Creative Director at Oliver
Roy Murphy, Co-Founder at G3NR8
Rhona Glazebrook, Founder at Rhona Glazebrook Ltd
Sudarshan (Sudi) Waghmare, Head of Brand and Creative at Bitpanda
Sabrina Godden-Tuma, Global Creative Director at Vodafone
Zoë Wedderburn, Group Creative Director at Applegreen
Once again, congratulations to our Shortlist brands!
