About the Event

In-house creative teams are increasingly taking more ownership of their brand, responsible for the development, implementation, and performance.

With increasing ownership comes a responsibility to regularly review or change the visual identity, undertake brand health checks and continue to refine to ensure brand relevance and relatability.

So, how do you successfully undertake a new visual identity project and its subsequent roll out?

During this mastermind session, we will be joined by two in-house creative leaders who will share their experience of approaching and delivering a re-brand.

Bill Cameron, Head of Design Studio at PA Consulting will be taking us through PA’s journey to a new visual identity. Sharing their approach and presenting their decision making around the use of colour, typography, photography and logo design.

Laura Heaton, Global Design Director at EssenceMediacom will take us through their re-brand after the merger of MediaCom and Essence, focusing on the delivery, roll out, launch and feedback.

Topics to be covered include: 

• Approaching a re-brand
• Reviewing your visual Identity and undertaking a brand health check
• Selling the idea – Justifying the rational with logic
• Production and retiring assets
• Roll out and Launch
• Gaining feedback

Reasons to attend

Quite simply this is a great opportunity to be able to:

• Gain some practical insights into approaching a re-brand
• Hear lessons learned and personal experiences

Who’s the event for?

This event is for members of the Inside Out Community.

Location:

This event is virtual via Zoom. A link will be provided to you after registration

How much does it cost?

This event forms part of the Inside Out Membership offering.

About the speakers

Laura Heaton
Laura has 15+ years experience in the communications industry and currently leads the fast-paced in-house global design studio at EssenceMediacom. She drives a strong creative culture by nurturing department talent, finding efficient solutions, and promoting excellence and diversity. As a full-time working mum herself she supports the working parent community and strives for gender equity.

Bill Cameron
Bill has 15+ years’ experience working for global brands, including the professional services sector. He is an expert in managing multidisciplinary design teams across print, video & digital media, and is currently Head of Design Studio at PA Consulting. Experienced in leading innovative conceptual design projects, pursuits and campaigns for large global companies, Bill has proven track record of successfully building new teams (onshore & nearshore), optimising current teams, managing, recruiting, mentoring, and nurturing talent.