With Inside Out® Community Advisor Gareth Chilton
This session is all about how in-house creative leaders can use data to make smarter, more impactful creative decisions.
If you’ve ever wondered how to make creativity and analytics work hand in hand, this is the talk for you.

This virtual event is designed to equip creative leaders, and aspiring leaders, with the knowledge and inspiration needed to lead confidently and drive change. The world around us is not getting any clearer so the sooner you can lead from a place of strong confidence, the better everyone will be.

Join Emma Sexton and guest speaker Alessandra Lariu for a session designed specifically for in-house Creative Industry leaders who want to stay ahead of the curve.
We'll dive deep into the forces reshaping our industry – from Artificial Intelligence to emerging work patterns to intergenerational work – and equip you with the knowledge to thrive in this new landscape.

As brand guardians, in-house creative teams have to strike a balance between maintaining control of the creative output yet enabling the business to deliver brand touch points. A good brand-building hub can give a company that freedom so the creatives can influence everything without doing everything.

Effectively using, renewing and reusing unique brand assets—both those you own and those you license—is crucial for successful marketing today. In-house creative teams can add value to their businesses by actively managing the governance of these intellectual property rights.

A holistic approach to presence, looking not just at what you say, but how you say it. With communication coach Dasha Dollar-Smirnova.