ROI Fundamentals: The Creative’s Guide to Proving Your Value
In partnership with J&R Collective
Today’s industry pressures mean that it has never been more important to be able to prove your
worth.
Creatives make work that moves people – how do we show it moves the business?
Whether you work inside a brand, design studio, creative agency or production company, you
need to determine what the ROI (Return On Investment) is of your work, to protect budgets and
demonstrate your value. This applies whether you’re creating a report for your boss, entering an
award or simply assessing whether the late nights burned on a project were actually worth it.
“What was the return on that investment?” asks the CFO / Procurement…
Too often, great creative teams lose influence not because the work wasn’t good — but
because the value wasn’t clearly demonstrated.
ROI Fundamentals: The Creative’s Guide to Proving Your Value is a snappy, practical, 90-
minute session designed specifically for the creative sector.
No finance jargon.
No dry accounting lectures.
Just a clear, practical way to translate creative impact into language decision-makers respect.
This isn’t about turning creatives into accountants, it’s about protecting creativity — and the
people who make it.
When you can confidently demonstrate ROI:
- Your ideas get traction at Exec level
- Your team’s work is defended when budgets tighten
- You shift from “cost centre” to strategic partner
- You gain leverage, influence, and trust
And no — you don’t need to be a maths person! If you can use a calculator, you can do this.
What you’ll learn on this course:
- What ROI actually means in a creative context
- How ROI is used inside brands
- Why ROI literacy is now career-critical for creative teams
- Who (inside an organisation) really cares about ROI — and what they expect to see
- A simple ROI calculation you can apply to your very next project
This course is for creative teams who want:
- More influence, not more admin
- Better conversations with stakeholders inside brands and procurement
- A smarter way to defend their teams and their ideas
- A future where creativity is valued, measured, and funded properly
Course details
● 18th March
● Online, via Zoom
● 10am – 11.30am
● £350 pp RRP (Inside Out members – use your discount code in your Members Dashboard)
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