Speak the language of business
Delivered Online
Learn how to build the commercial knowledge needed to work inside brands.
This course is designed for people working in creative roles.
Course Content
- Translating financial language
- What do all those acronyms mean?!
- Who does what; financial roles explained
- Financial processes; what happens, when?
- Budgeting, how to play your part?
- Business reporting cycle, why it matters to your department & how to prepare.
- Profitability- success & pitfalls
- Cashflow; why cash is king
How the course will be delivered
- Online webinar
- 2 hour live session
- Quiz to test your learning (1 week after)
- Personal scores and feedback
- Free Takeaway – commercial terms glossary
Why attend the course?
- Build your commercial knowledge
- Get your team financially literate
- Build credibility with your business colleagues
- Ensure your team / processes financially fit in
Who’s this course for?
All in house creative teams
Course fees
£ 350 Inside Out members (all 3 modules £300)
£ 450 non-members (all 3 modules £400)
If this course is of interest please complete the form below and we will be in touch.
Course leaders
J&R Collective
Janet Markwick is a former CFO and Chief Commercial Officer at both leading consumer brands, WPP agencies, and independent production companies. Janet is NED for Creative UK, which champions the work and growth of the creative industries across the UK and the world.
Rhona Glazebrook is a firm believer in the power of creativity to transform brands and has led campaigns that have scooped at Cannes, D&AD, IPA, Euro Effie’s and APG. Rhona believes passionately in the value that creative businesses deliver. She is determined to help in-house creative teams improve how they identify their own unique value and use this knowledge to drive business growth
Register your interest
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