Learn how to interpret P&L and balance sheets; the fundamental commercial skills that will change how you manage the budgets and teams you run.
Course Content
Morning
- P&L’s brought to life (interactive video)
- P&L terminology decoded
- How P&Ls are used, when and what for
- Create your own personal P&L (exercise)
Afternoon
- Balance sheets brought to life (using real life examples)
- Balance sheet terminology decoded
- How Balance sheets are used, why do they matter?
- Create your own personal balance sheet (exercise)
How the course will be delivered
- One full day in-person workshop
- Video
- Interactive tasks
- Group discussion
- Takeaway – your own P&L and balance sheet
Why attend the course?
- Get to grips with 2 commercial fundamentals
- Equip yourself to run your own budget
- Improve your commercial performance
Who’s this course for?
All in-house creatives, especially anyone in charge of in-house studios and managing project budgets
Course fees
£750 Inside Out members (all 3 modules £700)
£1,000 non-members (all 3 modules £900)
If this course is of interest please complete the form below and we will be in touch.
Course leaders
J&R Collective
Janet Markwick is a former CFO and Chief Commercial Officer at both leading consumer brands, WPP agencies, and independent production companies. Janet is NED for Creative UK, which champions the work and growth of the creative industries across the UK and the world.

Rhona Glazebrook is a firm believer in the power of creativity to transform brands and has led campaigns that have scooped at Cannes, D&AD, IPA, Euro Effie’s and APG. Rhona believes passionately in the value that creative businesses deliver. She is determined to help in-house creative teams improve how they identify their own unique value and use this knowledge to drive business growth

Register your interest
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