A course tailored especially for in-house creatives
Delivered Online or IRL
An ideal creative environment is one where feedback conversations feel natural and constructive.
Meetings and presentations become opportunities for alignment and innovation, rather than hurdles to overcome. Stakeholders feel valued and engaged, leading to a more collaborative working relationship. And team members confidently navigate feedback discussions, knowing when to adapt and when to stand by their creative vision.
As an in-house creative leader, it is your role to create a team culture where feedback is embraced as a powerful tool for refining ideas and achieving creative excellence.
This carefully curated course takes a deep dive into the purpose and value of feedback and the small changes that can have a big impact to drive both individual growth and stronger collaboration.
Course Content
Exploring the emotional states
Benefits of being in the “We can make it better’ mind set
Introduction to CRAFT skills kit
- C – Clarify: Ensure you understand the feedback.
- R – Request Specifics: Ask for specific details instead of vague suggestions.
- A – Align Expectations: Revisit the brief – cross check objectives and goals.
- F – Filter Constructively: Not all feedback is equally valuable.
- T – Take Ownership: Acknowledge the feedback respectfully and offer your perspective.
Learning Outcomes
- See why getting feedback is actually useful: Understand why creative feedback matters.
- Turn bad feelings into good moves: Know how to turn an emotional response into positive action.
- Get where everyone’s coming from: Understand individual goals and motivations to better handle feedback.
- Level up your feedback game: Gain some key skills in giving and receiving creative feedback.
- Action planning: Identify the small changes which will have the biggest impact.
How the course will be delivered
- This is a 3 hour workshop
- Delivered online, on-site or in a location suitable for you and your team.
Course fees
Available on request
Course leader
Emma Sexton, creative entrepreneur, leader and Inside Out® Community founder
Emma is a highly experienced creative entrepreneur and leader with over 28 years experience and a unique lens on the business of creativity having operated within creative agencies, as a leader of in-house creative teams, and as an entrepreneur. Emma ran her own successful strategic branding agency for over 10 years, which was one of the first creative agencies in the UK to become a B Corp. The remote first agency worked with focused B2B brands such as Google, Snapchat, and Silicon Valley Bank. Emma is the founder of Inside Out®, a highly engaged membership community of in-house creative leaders across the globe. Creative Expert in Residence at the award winning King’s College Entrepreneurial Institute, and Imperial Enterprise Lab.
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