A course tailored especially for in-house creatives
Delivered Online or IRL
A common pain point for in-house creative teams is a poor brief, swinging between a lack of detail to an overwhelming list of requirements.
Effective creative briefs are necessary for the successful execution of any creative project. They include essential information about the project, deliverables and a roadmap to a successful outcome.
This course will help unlock the secrets to a brilliant brief to help you gain clarity and alignment on future creative projects.
Course Content
Where are you now?
- Why bother with better briefs?
- Common briefing fails
Beyond the document
- Why the brief is a great exercise in communication and clarity
- The anatomy of a brief
- Briefing is not a single document….it’s a process
5 tools for brilliant briefs
- TOOL ONE Recognising the type of brief
- TOOL TWO Enhancing communication and clarity with coaching techniques
- TOOL THREE How well do you know your stakeholders?
- TOOL FOUR Avoiding ‘too many cooks’
- TOOL FIVE Creating a success matrix
Dealing with briefing curve balls
Putting your toolkit to the test
Improving your briefing process
What will you stop, start and continue?
Learning Outcomes
- How to get clarity on a project and the brief you are creating.
- Understand how the brief can elevate your position to strategic partner.
- Recognising and understand the importance of the right brief at the right time.
- Understand the common brief curveballs and know how to address them.
- Know how to measure the success of a brief. Creating an improved briefing process.
- Gain the skills you need to help you achieve clarity during the early stages of a gathering a brief.
How the course will be delivered
- This is a 4 hour workshop
- Delivered online, on-site or in a location suitable for you and your team.
Course fees
Available on request
Course leader
Emma Sexton, creative entrepreneur, leader and Inside Out® Community founder
Emma is a highly experienced creative entrepreneur and leader with over 28 years experience and a unique lens on the business of creativity having operated within creative agencies, as a leader of in-house creative teams, and as an entrepreneur. Emma ran her own successful strategic branding agency for over 10 years, which was one of the first creative agencies in the UK to become a B Corp. The remote first agency worked with focused B2B brands such as Google, Snapchat, and Silicon Valley Bank. Emma is the founder of Inside Out®, a highly engaged membership community of in-house creative leaders across the globe. Creative Expert in Residence at the award winning King’s College Entrepreneurial Institute, and Imperial Enterprise Lab.
Register your interest
Complete the form below to register your interest
"*" indicates required fields