Inside Out® Advisor Marty Davies shares an insightful report
Note from Marty
I was interviewed to contribute towards this earlier this year after tracking and trying to ‘narrative correct’ in trade press since the Bud Light Dylan Mulvaney misleading ‘go woke, go broke’ narrative took hold.
Good to see the concept of ‘double backlash’ being explored in this guidance – a focus from my contribution on breaking down the truth of the Bud Light fiasco (which I did in my Campaign column at the time).
The report has been developed after extensive interviews with experts and brands that have successfully ‘braved the backlash’, this guide focuses on how marketers can proactively prepare and embrace the commercial and creative opportunities of inclusive marketing.
Thanks again Nicola Kemp for reaching out to me and interviewing me on this important topic in the development of the report. And thanks Unstereotype Alliance for providing this full guidance for industry.
Now, together, let’s get back on track and rebuild inclusive advertising.
