We are thrilled to announce that Inside Out has partnered, again, with MAD//Fest London, the UK’s boldest marketing, advertising and innovation festival, and our members get complimentary guestlist tickets to attend!
MAD//Fest returns to The Old Truman Brewery and Brick Lane from 7–9 July 2026, bringing three days of speakers, brand innovation, masterclasses and experiential activations, with 15,000+ brands and agencies expected to attend.
But beyond the spectacle, there’s a sharper focus this year: The Human Touch.
It’s a theme that feels timely. “AI slop” was recently named Word of the Year by the Macquarie Dictionary — a sign that the industry is starting to reckon with what’s lost when automation and scale take over. For in-house creative teams, that tension isn’t abstract. It’s in the briefs, the budgets, the conversations with stakeholders about what AI can and can’t do.
MAD//Fest 2026 puts that conversation centre stage. Across the festival, the agenda will explore how the most effective brands are finding the balance — not rejecting innovation, but using it with more intention. Leveraging AI, data and new tools to unlock ideas, not replace them.
Expect perspectives from some of the world’s leading brands, agencies and platforms on creating work that actually cuts through: culturally relevant, emotionally resonant, and distinctly human.
For anyone in marketing, media or advertising, it’s where the industry shows up. And for in-house creative leaders navigating exactly these questions, it might be worth being in the room.
Tickets for our Future and Visionary Members are available now from the members’ portal – head over to ‘Offer” for the link and code.
(And if you’re an in-house creative leader who’s curious about becoming an Inside Out Community member, explore our membership options here.)
