Background

Cato has spent her career helping clients grow their brands through a deep understanding of changing cultural meaning.

Cato specialises in finding insight that makes a difference and unlocks new ways of thinking and being. Through questioning, reframing, and (re)imagining, she crafts strategies, stories, designs, and experiences that positively shape culture – and resonate more deeply with people.

At Added Value (now Kantar), Cato grew and led the Global Cultural Insight team. At Space Doctors, she leads the way in pioneering new ways to understand, create, and measure meaning. From her background in semiotics, cultural insight, trends, ethnography, and strategy, Cato draws on a diverse array of other fields – from speculative and critical design to the cognitive sciences – to innovate hybrid methods and ways of thinking that help us answer the new kinds of challenges brands and organisations face today.