Head of Marketing

About the role

As the Head of Marketing, you will work alongside the Group Marketing Director to develop and execute the marketing strategy and integrated campaigns in support of our strategic growth objectives. You thrive in developing networks and building strong relationships internally and across our supplier and partner network.

As a seasoned brand and communications native, you live and breathe all things brand and content. A natural and talented communicator, you can make even the dullest copy come to life. You will be an ambassador and guardian of the Zonal brand, and together with our agencies you will develop an external communications strategy to drive brand awareness and engagement, as well as sales enquiries, through social media, press releases, features, and other content.

As the owner of our events strategy, you will own and manage our events calendar and brand presence, including the design and build of our stands at renowned exhibitions like the Hospitality Tech Expo and the Independent Hotel Show. Your stellar organisation and project management skills will ensure our brand does not go unnoticed.

Main duties & responsibilities:

• Oversee the creation, alignment, and execution of the growth-driving marketing plans targeted at key personas and sectors to ensure they meet objectives for net new revenue and into our existing customer base to drive cross-sell and up-sell revenue
• Lead a team of 2 marketers to create impactful, relevant and integrated campaigns using a blend of marketing channels
• Determine customer value propositions through market insight and ensure marketing campaigns utilise appropriate customer value propositions and customer/prospect segmentation practices to maximise campaign engagement, effectiveness, brand awareness and lead generation
• Be the custodian of the Zonal brand, managing all aspects of brand governance and consistency across the Zonal Group
• Manage our PR and media function to develop external communications to drive brand awareness and engagement through social media, press releases, features and other content
• Own and manage our brand presence at industry events
• Build and develop sustainable relationships with strategic and commercial partners, manage memberships and suppliers across the industry
• You will manage the publication and promotion of our quarterly research and pounce on areas that you know will make our brand shine.