Marketing Manager – Global Private Banking – 12 month Secondment

Some careers shine brighter than others.  If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. Our Global Private Banking business provides banking, investment and wealth management solutions to help high net worth clients and their families achieve their ambitions. We also advise on topics including wealth planning, alternative investments and family governance. And our experts in philanthropy support clients in their objectives to have a positive impact on society. As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution. This role is within the Central Marketing team, which has responsibility for the overall marketing strategy for GPB, brand and the digital channels that GPB utilises. The objective of the team is to work across the marketing funnel to raise awareness of the brand, develop highly engaging Thought Leadership activated across paid and organic channels, ensure prospects can easily find GPB in the digital ecosystem and work with product/proposition teams to develop effective go-to-market strategies. In this role you will:

• Running brand and marketing campaigns, partnerships and initiatives as per the marketing plan.
• Build strong internal and external relationships, adopting a joined up approach to execute change at pace with minimum conflict.
• Influencing other HSBC channel owners to widen the distribution of GPB Thought Leadership to other channels across WPB, CMB, AM and GM as well has utilization of HSBC Ambassadors Network.
• Contributing to the overall GPB Marketing Strategy work across the marketing funnel.
• Operate across multiple markets to ensure creative is compelling, commercially strong, and delivers against key business targets.

To be successful in this role you should meet the following requirements:

• Strong working knowledge of Brand & Marketing, with experience in delivering marketing campaigns and working with external agencies – essential
• Financial Services experience is essential. Private Banking or Wealth Management experience is desirable
• Proven track record of managing budgets effectively and successfully – essential
• Highly organised and able to adapt to shifting priorities and demands
• Excellent communication, relationship building, collaborative and stakeholder management skills
• A creative approach to problem solving with a professional demeanour and the ability stay calm under pressure

This role is based in London.