Amazon
About the job Description
The Brand Strategist’s primary role is to provide creative and media insights to internal creative teams that helps position Amazon as a full-funnel advertising partner, with a primary focus on top-of-funnel brand advertising campaigns. This role takes the lead in gathering data and research from across the Amazon ecosystem and beyond, to construct insights that drive creative briefs and campaign pitches, help clients better understand how to construct investment in Amazon, analyze results to help drive additional business, and help all parts of the Brand Innovation Lab org find opportunities to optimize our approach to brand strategy. The role will interface with clients, sales, various product and data/research teams, while working closely with Brand Innovation Lab’s creative and program management team members.
Key job responsibilities
Work with various teams across Amazon to curate first-party data and research, pull third-party research, and leverage your experience and intuition to develop insights the creative team can use to develop creative campaigns and solutions to respond to client RFPs and briefsStay informed on various market trends that are relevant to the top endemic advertisersBecome an expert on the various channels within the Amazon ecosystem so you can quickly assess customer behavior trends that are relevant to the media and creative solutions proposedBe a leader within the team on Amazon channels and customer engagement opportunitiesWork closely with sales and account teams, and Brand Innovation Lab Sr Solutions Managers on account planning and media recommendations that support creative proposalsWork with internal teams to conduct a range of tests and studies (e.g., brand-lift study) to address specific client questions or needsWork with the team to conduct reviews of unsuccessful proposals to identify opportunities to improve our pitches and increase win rateLead internal discussions regarding tracking and reporting requirements for all relevant campaigns to ensure we can report on what was promised in the pitchWork with the account team to conduct post-campaign reports and analyses of performance against pre-determined brand success metrics that help clients see the value of working with Amazon for brand campaigns, and to help sell through additional workIdentify reporting opportunities using non-first-party data sources, like social mediaHelp develop the Amazon story for why clients should feel compelled to work with Amazon by helping them understand how they can benefit from our customer obsessionBlend quantitative and qualitative approaches to achieve outcomes
To apply for this job please visit www.amazon.jobs.