About the Event

Adopting a Semiotic approach to design can transform the creative process by helping designers unlock different ways of thinking.

Through the study of signs and symbols, Semiotics can be used as a tool to create more meaningful, powerful designs that better connect to your audience. By becoming more aware of what a design is actually communicating, creatives can deliver experiences that are more meaningful, distinctive, and culturally resonant.

Wanting to understand how in-house creative teams can harness the power of semiotics, this event welcomes expert semiotician Cato Hunt, who will provide some insights and clarity on how you can use semiotics to unlock creativity.

Cato will take us through:

• An introduction to Semiotics
• Why it’s a critical way of seeing for creatives
• How to identify the ‘meaning gap’
• Common challenges
• Some examples

This virtual event is designed to equip creative leaders with the knowledge needed to harness the power of insights.

Reasons to attend:

• Inspire your creative team in a different way
• Learn to cast a critical eye over the brief and insights you are given
• Do a semiotic review of your work

Don’t miss this opportunity to stay ahead.

Location:

This event is virtual via Zoom. A link will be provided to you after registration.

About our speaker

Cato Hunt, Director, Space Doctors.

Cato leads Creative Strategy for a global cultural and creative consultancy that helps organisations become more impactful, meaningful, and relevant by connecting them more deeply with culture.